Digital Marketing Manager

Forward Role; England; Hybrid; GBP 39,000 - 45,000; Full time

Job summary

A leading nutritional food brand in the UK is seeking a skilled Digital Marketing Manager to enhance customer acquisition and retention across D2C channels. This role involves leading paid media strategies, executing multi-channel campaigns, and managing email marketing efforts. The ideal candidate should have hands-on marketing experience and a strong analytical mindset. A competitive salary range of £39,000 - £45,000 and a hybrid work environment are offered for this full-time position.

Qualifications

• Proven experience in digital marketing and customer acquisition.
• Strong analytical skills to assess campaign performance.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Lead paid media strategy and manage agency partnerships.
• Execute and coordinate D2C marketing campaigns across various platforms.
• Develop and manage email marketing strategies for customer retention.

Skills

Paid media strategy

Multi-channel campaign execution

Email marketing

Agency management

Tools

Klaviyo

Google Ads

Meta Ads

Job description

Digital Marketing Manager

Location: Warrington - Hybrid (4 days + Remote 1 day)

Salary: £39,000 - £45,000

Job Type: Full-time, Permanent

About the Company

We're one of the UK's fastest-growing nutritional food brands. As we scale rapidly in the D2C space, we're looking for a talented marketer to join our team and directly impact our growth.

The Role

We're looking for a Digital Marketing Manager to drive customer acquisition and retention across our D2C channels. This is a hands‑on role combining creative thinking with commercial rigour - you'll work closely with the Head of Growth to execute multi‑channel campaigns, manage agency partners, and deliver measurable results.

Key Responsibilities

• Lead paid media strategy: Partner with performance agencies to optimise campaigns across Meta and Google, managing creative briefs, ad copy, and tracking key metrics
• Execute multi‑channel campaigns: Coordinate D2C marketing activations, product launches, and seasonal campaigns across internal teams and agency partners
• Manage email marketing (Klaviyo & SMS): Build campaigns, segmentation strategies, A / B testing, and automated flows to drive retention and repeat purchase