Digital Marketing Manager

Spektrix; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A technology company in the arts sector is looking for a Digital Marketing Manager to design and implement digital marketing strategies that drive awareness and lead generation. This hybrid role includes responsibility for optimizing paid media and ensuring alignment with sales goals. The ideal candidate has a strong background in B2B SaaS marketing and proven success in managing digital campaigns.

Benefits

Flexible working arrangements

NHS top up scheme

Learning budget

Enhanced parental leave

35 days paid leave annually

4-week sabbatical after 5 years

2 volunteering days per year

Company pension scheme

Free snacks and drinks

Travel stipend for commuting

Qualifications

• Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing.
• Success managing paid search and social campaigns with measurable pipeline impact.
• Familiarity with SaaS buyer journeys, lead scoring, and lifecycle stages.

Responsibilities

• Lead the strategy and execution of digital marketing campaigns.
• Optimize digital channels to support business growth objectives.
• Track and analyze digital performance data for continuous improvement.

Skills

B2B SaaS marketing experience

Paid search management

Data-driven mindset

Strong proficiency in Google Ads

Tools

Google Analytics

LinkedIn Campaign Manager

Google Tag Manager

Ahrefs

HubSpot

Job description

Digital Marketing Manager

Application Deadline: 7 October 2025

Department: Marketing

Employment Type: Full Time

Location: London or Manchester, UK

Reporting To: VP Marketing & Communications

Compensation: £40,000 - £55,000 / year

Description

• Team: Global Marketing
• Location: Hybrid working supported, around 10-20% on-site requirement with the ability to commute into either Manchester or London office as necessary for monthly in-person days
• Full time or part time - flexible hours and working options welcomed - please state this in your application
• Expected Start Date: ASAP
• Salary Range: We would like to pay £40,000 - 55,000 for this role depending on experience
• Reporting into the VP, Marketing & Communications

About us

Spektrix is a growing collection of creative problem solvers focused around the arts and technology whose mission is to help arts organisations be more successful. We’re doing this through a combination of cloud-based software and consultative customer support that empowers arts organisations to grow revenue, increase efficiency, and build stronger relationships with audiences. We are always looking for new ways to approach problems, share knowledge, and better serve our customers. You’d be joining a team of over 260, based across our New York, London and Manchester offices and working with over 750 arts organisations in North America, the UK and Australia & New Zealand.

The role

As the Digital Marketing Manager, you will lead the strategy, execution, and optimization of digital campaigns that drive awareness, lead generation, and pipeline growth. You’ll be responsible for scaling digital channels such as paid search, paid social, display, SEO, and retargeting. Working closely with content marketing, CRM, and the website manager, you’ll play a key role in accelerating growth across the funnel.

Accountabilities & Responsibilities

• Multi-channel digital marketing campaigns are delivering against agreed pipeline, ROI, and lead generation targets.
• Paid media budgets are managed effectively to maximize return on investment.
• Digital channels (paid, organic, SEO, display, retargeting) are optimized to support overall business growth objectives.
• Digital performance data is accurately tracked, analyzed, and used to inform decision making and continuous improvement, including CPL, CTR, CAC, pipeline influence, and ROI.
• Cross-functional alignment (with content, CRM, web, product marketing) ensures that digital activity supports campaigns, product launches, and client acquisition/retention goals.

To deliver on these accountabilities, the Digital Marketing Manager will be responsible for:

• Planning, launching, and optimizing campaigns across Google and Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms.
• Testing and optimizing ad creatives, copy, landing pages, bidding strategies, and targeting approaches.
• Running A/B tests on landing pages and calls-to-action to improve conversion rates.
• Using analytics and marketing tools (Google Analytics, GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance.
• Collaborating with web and design teams to enhance user experience, conversion paths, and CRO.
• Partnering with the content and web teams to deliver SEO strategies (on-page, off-page, and technical) that improve search rankings and organic traffic.
• Conducting regular site audits and monitoring SEO KPIs.
• Working with the CRM Manager to align digital activity with revenue and attribution data.
• Supporting product launches, webinars, events, and ABM campaigns with tailored digital promotion.
• Using data to prioritize high performing channels, formats, and messaging themes.
• Staying up-to-date on best practices, trends, and innovations in digital marketing, and making recommendations for improvement.

Key Requirements

• Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
• Proven success managing paid search and paid social campaigns with measurable pipeline impact
• Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
• Experience with marketing attribution, automation, and CRM through HubSpot
• Data-driven mindset with a focus on metrics and experimentation
• Experience working across time zones
• Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
• Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages

Benefits

• Flexible working with support for WFH set up. Different teams may have different practices that require people in the office or online at specific times.
• NHS top up scheme (covering dental, optical, therapy & counselling, prescription and other health related costs)
• Continuous development supported by Line manager, learning budget
• Enhanced Maternity, Adoption & Shared Parental Leave
• 35 days paid leave annually, inclusive of annual leave, bank holidays and a Birthday day off, all able to use flexibly
• 4 weeks paid sabbatical after 5 years of service
• 2 volunteering days per year
• Company pension scheme of 4%
• Free snacks, drinks and breakfast items in all our offices
• Varied range of regular socials across all our offices
• Cycle to work & Season Ticket Loans
• Travel stipend for commuting

Working from home

We aim to be as flexible as possible when it comes to working setups and lots of our team work from home on a regular basis. This means we generally work with a “remote first” approach even when we are in the office. We’ll provide reasonable support and all the hardware you need to get started, but we do require that you have the following already in place for a good home working set up:

• A quiet working space at home where you can consistently take video calls without interruptions
• An internet connection that supports your participation in video calls and access to our systems and service.

Travelling into your local office (commuting) is at your own expense with a stipend available, any travel for business (other than commuting) will be covered by Spektrix.

Equal opportunities

Spektrix is an equal opportunities employer, we recruit regardless of race, religion, gender, gender identity, sexual orientation, age or disability status and look to employ from a wide range of backgrounds and experiences.

Confidence can sometimes hold us back from applying for a job. Studies show that women do not apply for roles unless they meet 100% of the requirements, whereas men apply when they meet at least 60% of the requirements. At Spektrix, we know that there\'s no such thing as a \'perfect\' candidate. Spektrix is committed to creating an inclusive work environment, where our team members are supported in expressing themselves and delivering their best work. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Diversity in the workplace is hugely important to our working environment and to enable both individuals and Spektrix to thrive. By valuing each person’s differences we enable each person to contribute their unique experiences, strengths and viewpoints. Workplace diversity is something we aim to achieve and maintain at Spektrix, and we are pursuing a workforce that reflects the diversity of the communities we serve and work in. We aim to reflect this diversity in all departments and at all levels of seniority in the business, right up to the board.

In an effort to help us reduce bias, please do not include a photo in your CV or application.