Digital Marketing Leader

HOB Salons; London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading salon group in the UK is seeking a Digital Marketing Leader to oversee its digital strategy. The role involves leading marketing across various platforms, creating compelling content, and optimizing campaigns through performance analysis. The ideal candidate has over 3 years of experience in digital marketing. This full-time position offers a salary of £45,000-£50,000 plus a performance bonus and is based in a hybrid work environment.

Benefits

Creative autonomy

Collaborative environment

Growth potential

Qualifications

• 3+ years in digital marketing or content roles.
• Proven success with multi-channel strategies.
• Excellent writing and visual storytelling skills.

Responsibilities

• Lead digital storytelling across social media platforms.
• Create high-impact digital content.
• Optimize marketing performance using real-time data.

Skills

Digital marketing

Social media strategy

Content creation

Performance analysis

Leadership

Tools

Meta Suite

Klaviyo

Google Analytics

HubSpot

Shopify

Job description

We’re Hiring: Digital Marketing Leader

Hybrid Role (Radlett HQ, HOB Academy Charring Cross and salon visits)

Full time, £45,000-£50,000 per annum depending on experience plus performance bonus

Lead the Digital Future of One of the UK’s Most Iconic Salon Brands

HOB Salons isn’t just a salon group- it’s a British Hairdressing powerhouse. With 42 years of industry leadership, 16 salon locations, a global Academy and multiple British Hairdressing Awards, we’ve set the standard that others follow.

We’re now looking for a bold, brilliant and data-savvy Digital Marketing Leader to take our digital channels to the next level. You’ll own the narrative, shape the strategy, and measure the impact-turning creative ideas into real-world results across campaigns, platforms and successful results.

YOUR MISSION

• Lead digital storytelling across Instagram, TikTok, LinkedIn, YouTube and more- for HOB Salons, HOB Academy, HOB Man, HOB Family and Akin Konizi
• Create high-impact content with our Social Media Assistant and in-house creative team
• Optimise performance using real-time data and deep insight
• Grow influencer relationships and UGC to boost reach and reputation
• Own Klaviyo-driven email marketing- and leverage HubSpot where relevant for CRM and campaign integrations
• Elevate hobsalons.com hobhomecare.com and the HOB Salons Booking app with SEO content and smart UX
• Collaborate across teams on seasonal campaigns, paid media and brand partnerships

WHAT YOU BRING

• 3+ years in digital marketing, social or content roles (beauty/lifestyle/fashion a bonus)
• Proven success with multi-channel strategies and measurable results
• Excellent writing and visual storytelling skills
• Fluency in performance tools: Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics- and bonus if you know your way around HubSpot
• Strong leadership, organisation and stakeholder management

A WORD FROM THE CEO

“At HOB we’ve always invested into craft and education. This role is about bringing that same level of investment to digital- where creativity meets accountability, and data drives the story forward. We are going through a huge period of growth and I’m excited to take our brand to even greater heights with our Digital Marketing Leader”

WHAT WE OFFER

• Join an award-winning brand shaping the future of hairdressing
• Lead marketing for one of the UK’s most innovative concepts- The Colour Club and the Blow Dry Club
• Collaborate with top creatives and drive impactful campaigns
• Make your mark in a role with real autonomy, visibility and growth potential

HOW TO APPLY

Email your CV and examples of your work to [e-mail]

We’re reviewing applications on a rolling basis- please don’t wait!