Digital Marketing Lead

IMServ Europe Ltd; England; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading energy data collection service provider in England is seeking a Digital Marketing Lead to drive digital marketing strategy and execution. The role includes planning and monitoring digital campaigns, managing CRM systems, and collaborating with external agencies. Candidates should have a Bachelor's degree and 3-5 years of experience in digital marketing, with strong analytical skills. This position offers various company benefits including annual leave and a pension scheme.

Benefits

28 days annual leave plus Bank Holidays

Annual leave Buy & Sell scheme

Enhanced Salary Sacrifice Pension Contributions

Life Assurance up to 6 X Base Salary

Healthcare plan

In Office & Out of Office Social Events

Retailer Discounts Platform

Employee Assistance Program

Wellbeing Centre

Car Salary Sacrifice Scheme

Reward & Recognition

Qualifications

• Minimum of three to five years of experience in digital marketing.
• Proven track record in managing digital campaigns and budgets.
• Comfortable in a fast-paced environment and adaptable to change.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across various platforms.
• Drive digital strategy to increase engagement and achieve commercial objectives.
• Manage website content and CRM systems.

Skills

Digital campaign management

Data analysis

Strong communication skills

CRM software experience

Education

Bachelor's degree in Marketing, Business, or Communications

Job description

Purpose of the Role

The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisation s digital marketing strategy and execution.

Main Responsibilities

• Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
• Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
• Manage CRM systems and website content, keeping them current and aligned with commercial goals.
• Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
• Stay up to date with industry trends and best practices, incorporating them into the digital strategy to maintain a competitive edge.
• Experiment with new digital marketing technologies or channels to explore untapped opportunities for growth.
• Monitor competitor activity and industry trends to inform marketing strategies and maintain commercial excellence.
• Liaise with marketing agencies to plan and execute digital campaigns.

Person Specification

• Bachelor s degree in Marketing, Business, Communications, or related field.
• Minimum of three to five years experience in digital marketing with a proven track record of success.
• Comfortable with collecting, analysing, and interpreting data to inform strategy.
• Strong written and verbal communication skills, able to convey complex strategies with clarity and confidence.
• Sound understanding of business operations and financial principles.
• Ability to adjust to new conditions and handle unexpected challenges in a fast-paced environment.
• Experience managing digital campaigns and budgets.
• Experience with CRM software and account management tools.

Company Benefits

• 28 days annual leave plus Bank Holidays
• Annual leave Buy & Sell scheme
• Enhanced Salary Sacrifice Pension Contributions
• Life Assurance up to 6 X Base Salary
• Simply health Healthcare plan (Upgrades available)
• In Office & Out of Office Social Events
• Retailer Discounts Platform
• Employee Assistance Program
• Wellbeing Centre
• Car Salary Sacrifice Scheme
• Reward & Recognition

( Length of service & T&Cs apply)

Our people are our main asset. We strive to ensure they remain happy, competitive, and fulfilled - helping to propel our business forward and ensure we remain customer‑centric and competitive. We are proud to remain the UK s leading and growing energy data collection and meter operations service provider.

Diversity and inclusion have long been at the heart of IMSERV s success. As we continue our growth, our focus remains on ensuring that equality, diversity, and inclusion remain central to our business and recruitment practices. We recognise that we operate in an industry in which there has traditionally been a lack of diversity, and we are keen to encourage applications from as inclusive a group as possible. We recognise that a balanced workforce encourages collaboration and innovation, promotes entrepreneurship and a feeling of ownership.

These are the key drivers of our business, that our customers really look to us for.

(Please note that we reserve the right to close this position before the expiry date)