Digital Marketing Executive

Keystone Property Finance Limited; West Malling; On-site; GBP 30,000 - 45,000; Full time

Job summary

A financial services firm is seeking a digital marketing professional to develop and execute marketing strategies. Responsibilities include managing social media, website content, and conducting campaign analysis. Candidates should have over three years of relevant experience, strong communication skills, and proficiency in various digital tools. A supportive work environment with competitive benefits is offered.

Benefits

Industry leading AXA backed Private Health Care

Generous Pension contributions of 4%

25 days holiday plus bank holidays

Life Insurance

Free parking

Generous bonus scheme

Qualifications

• Minimum of 3 years of digital marketing experience, ideally in financial services.
• Excellent attention to detail and capacity to work in a fast-paced environment.
• Strong copywriting skills and adaptability to tone of voice.

Responsibilities

• Execute and develop the digital marketing strategy.
• Manage and create website content, ensuring it’s up to date.
• Conduct regular campaign and website analysis.

Skills

Digital marketing expertise

Social media management

Copywriting skills

Data analysis

Content creation

Tools

Adobe Suite

Microsoft Office

Umbraco

Hootsuite

Dotdigital

Job description

Keystone Property Finance is an established buy to let Lender with a strong brand identity and with many years’ experience in the UK mortgage market.

We are seeking an organised, driven, and creative individual to join our marketing team who will be responsible for creating, growing, and developing all aspects of digital marketing.

The ideal candidate should have at least 3 years of previous digital marketing experience either in-house or agency, be an effective communicator and have experience using Microsoft, Adobe, Umbraco and other content creation systems.

Key Responsibilities

• Execute and develop the digital marketing strategy
• Book and manage all digital/display activity with trade media titles
• Update internal content calendars yearly and monthly with all digital content (newsletter themes, video content, display activity)
• Manage all social media channels, with content creation, scheduling, and reporting
• Creating digital display advertising for trade media
• Manage and create website content, ensuring it is up to date with company information and the latest industry news
• Design, create and send all newsletters to our broker database, including weekly updates, product changes and event follow-ups
• Maintain marketing database, ensuring data is up to date in accordance with GDPR regulations
• Create, edit, and publish video content to build a following across online platforms
• Conduct regular campaign and website analysis to maximise the impact of future content
• Maintain brand interaction within our digital communications to ensure that we are responding to messages, comments and reviews within a timely manner
• Conduct social listening and market research to stay up to date with industry trends, competitor activities and identify opportunities for content
• Responsible for digital software contract renewals (Dotdigital, Hootsuite and Adobe)

People and Process Related Tasks

• Managing feedback and liaising with other departments to help the creation of content.
• Produce content, newsletters, videos and distribute to relevant parties in a timely manner.
• Ensure all marketing content is signed off by the internal approval committee before being launched to market
• Champion and project manage social, display, and video creation
• Supply campaign & website reporting

Skills, Qualifications and Experience

• Minimum of 3 years of digital marketing experience, ideally within financial services or the buy to let market.
• Excellent attention to detail and used to working in a fast-paced environment
• Experienced in managing social media platforms (specifically LinkedIn, X, and YouTube).
• Strong copywriting skills and being able to adapt to the company’s tone of voice
• Competent in campaign and website analysis, able to review data to inform and develop future activity
• Good IT skills across marketing related packages, particularly Adobe Suites and Canva
• Experienced in content creation for multiple digital platforms
• Proficient with Microsoft (outlook, excel, word)
• Broad knowledge of website CMS platforms

Benefits

• Industry leading AXA backed Private Health Care
• Generous Pension contributions of 4%
• 25 days holiday plus bank holidays
• Life Insurance
• Social events
• Dress down Fridays once a month
• Free parking
• Black Tie Christmas party and Summer Teambuilding events
• Yearly salary review
• Generous bonus scheme

Keystone’s Values

Our Values help define who we are as Keystone Property Finance. They come from the beliefs we hold, the way we behave and how we want to work together for our customers.

• Respect
• Integrity
• Resilience
• Excellence