Digital Marketing Executive

Toyota Material Handling Manufacturing; United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Job summary

Toyota Material Handling Manufacturing is seeking a Digital Marketing Executive for their Marketing Department in Castleford. The successful candidate will drive digital marketing strategies to enhance brand awareness and boost eCommerce sales. Strong experience in social media management, SEO, and creative content writing is essential. Attractive benefits, including a pension scheme and 24/7 Employee Assistance Programme, are offered.

Benefits

Attractive company pension

Company sick pay

Voluntary critical illness cover

Free eye tests

Free flu jabs

24/7 Employee Assistance Programme

Benefits platform with discounts and offers

Qualifications

• Previous experience in a digital marketing role.
• Management of social media platforms and campaigns.
• Strong verbal and written communication skills.

Responsibilities

• Driving TMHUK’s digital marketing strategy.
• Creating and executing strategies for brand awareness and lead generation.
• Enhancing online UX and targeting customers for eCommerce sales.

Skills

Social Media Management

Creative Content Writing

SEO/SEM Experience

Verbal and Written Communication

Job description

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We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford.

About the role

The role will involve driving TMHUK’s digital marketing strategy. You will create and execute strategies to improve brand awareness and trial, enhance online UX, and target customers to deliver lead generation and eCommerce sales targets.

Key responsibilities include:

1. Brand awareness, nurture, and lead generation – executing our market contact strategy
2. Website UX – simplifying and improving customer experience, content, and SEO
3. Ecommerce – enhancing the customer journey and driving conversions
4. ROI – measuring and reporting our digital marketing return on investment

We are looking for someone with previous experience in a similar role.

Desired skills and experience:

• Proven management of social media platforms
• Successful campaign experience & results in email and social media
• Strong verbal and written communication skills
• Creative content writing skills
• Experience with SEO/SEM and metadata

What we offer

• Attractive company pension
• Company sick pay
• Voluntary critical illness cover
• Free eye tests
• Free flu jabs
• 24/7 Employee Assistance Programme
• Benefits platform with discounts and offers

We provide industry-leading technical training to support your development and offer opportunities for career progression within Toyota.

Toyota Material Handling is the world’s leading manufacturer of materials handling equipment, providing quality sales and service support across the UK.

We foster a culture of continuous improvement, safety, and valuing our team members. Our goal is to attract top talent and help our team reach their full potential. To learn more, visit our website. Please note, due to high application volumes, only shortlisted candidates will be contacted.

Toyota Material Handling UK is an equal opportunities employer.