Digital Marketing Executive

The Inn Collection; Newcastle upon Tyne; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading hospitality brand is seeking a Digital Marketing Executive to enhance its marketing efforts across digital channels. You will manage campaigns, support website content, and engage on social media platforms to promote our award-winning pubs. Ideal candidates should possess a relevant degree, previous experience in a similar role, and a genuine passion for marketing. This position offers an exciting opportunity to contribute to one of the North's prominent hospitality groups.

Benefits

Extra paid holiday for birthdays

50% off food at any of our Inns

Discounted stays at Inns

Free on-site parking

Confidential employee support program

Opportunities for career growth

Recognition as the Best Pub Employer

Qualifications

• Previous experience in a similar role at an equivalent level.
• Excellent copywriting skills with exceptional attention to detail and grammar.
• Genuine passion for marketing and the hospitality industry.

Responsibilities

• Support the Performance Marketing Manager with website maintenance and content population.
• Work with external agencies to supply creative assets for campaigns.
• Assist with reporting on digital performance and support data analysis.
• Collaborate with marketing teams to deliver integrated campaigns.
• Manage day-to-day responsibilities for social media channels.

Skills

Creative thinking

Problem-solving

Self-motivation

Attention to detail

Copywriting skills

Social media knowledge

Education

Degree in a relevant field or equivalent experience

Tools

Microsoft Office Suite

Facebook Business Manager

CMS platforms

Adobe Creative Suite

Job description

What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do. The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.

How we say thank you!

• Celebrate your birthday with an extra paid holiday.
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a, spontaneous trip away with £50 on same day bookings
• It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme
• Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
• Enjoy the convenience of free on-site parking

Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.

Role Overview

As Digital Marketing Executive, you will be part of a dynamic marketing team at The Inn Collection Group, supporting the growth of an award-winning hospitality brand across the North of England. You will help bring campaigns to life across digital channels, supporting performance marketing, website content, social media, and customer engagement initiatives.

Key Accountabilities & Responsibilities

Digital & Website Management

• Support the Performance Marketing Manager with website maintenance, content population, and copywriting through the CMS.
• Ensure website content is accurate, up to date, and aligned with brand guidelines.
• Assist with site updates to support campaigns, promotions, menu launches and new site openings.

Performance & Paid Media Support

• Work with external paid media agencies to supply creative assets and support campaign delivery.
• Assist with reviewing campaign performance and identifying opportunities for optimisation.
• Help manage and maintain brand presence across external platforms, including search engines and partner websites.

Social Media & Content

• Support the day-to-day management of social media channels through scheduling of content across multiple sites and platforms.
• Develop and support the creation of platform-appropriate social content across all channels.
• Work with influencers and content creators to build and maintain a strong content library.

Campaigns & Brand Activity

• Support the delivery of all online and offline marketing activity across campaigns.
• Assist with marketing activity related to new site openings and key brand initiatives.
• Collaborate with designers to produce engaging digital and web assets in line with brand guidelines.

Data, Reporting & Collaboration

• Assist with reporting on digital performance, including online sessions, conversion rate (CVR), and revenue.
• Support data analysis to identify trends, opportunities, and areas for optimisation.
• Collaborate with wider marketing, digital, and operations teams to deliver integrated campaigns.
• Provide support on ad hoc marketing projects as required.

Key Skills

• Creative thinker with a strong eye for detail.
• Results-driven mindset with a proactive approach to problem-solving.
• Self-motivated with the ability to work autonomously and identify new opportunities

Requirements

• Degree in a relevant field (or equivalent experience).
• Previous experience in a similar role at an equivalent level.
• Excellent copywriting skills with exceptional attention to detail and grammar.
• Strong knowledge of all major social media platforms and how to use them to support marketing activity.
• Confident user of Microsoft Office Suite.
• Willingness to travel to sites when required (expenses covered).
• Genuine passion for marketing and the hospitality industry.

Desirable Experience

• Knowledge of Facebook Business Manager and paid social advertising.
• Experience using CMS platforms.
• Previous experience working within the hospitality sector.
• Working knowledge of Adobe Creative Suite.