Digital Marketing Executive

Keystone Property Finance; Kings Hill; On-site; GBP 30,000 - 45,000; Full time

Job summary

A financial services company in Kings Hill is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies. The ideal candidate should have at least 3 years of experience and expertise in social media management, copywriting, and data analysis. This role offers several benefits including AXA-backed health care, a generous pension plan, and opportunities for social events.

Benefits

AXA backed Private Health Care

Generous Pension contributions

25 days holiday plus bank holidays

Life Insurance

Social events

Dress down Fridays

Free parking

Yearly salary review

Generous bonus scheme

Qualifications

• Minimum of 3 years of digital marketing experience, ideally in financial services.
• Strong copywriting and editing skills.
• Proficient in social media management and analysis.

Responsibilities

• Execute and develop the digital marketing strategy.
• Manage content for social media channels.
• Conduct campaign and website analysis.

Skills

Digital marketing experience

Social media management

Copywriting skills

Campaign analysis

Content creation

IT skills

Tools

Microsoft Office Suite

Adobe Creative Suite

Umbraco

Hootsuite

Dotdigital

Job description

Overview

Keystone Property Finance is an established buy to let lender with a strong brand identity and many years' experience in the UK mortgage market.

We are seeking an organised, driven, and creative individual to join our marketing team who will be responsible for creating, growing, and developing all aspects of digital marketing.

The ideal candidate should have at least 3 years of previous digital marketing experience either in-house or agency, be an effective communicator and have experience using Microsoft, Adobe, Umbraco and other content creation systems.

Responsibilities

• Execute and develop the digital marketing strategy
• Book and manage all digital/display activity with trade media titles
• Update internal content calendars yearly and monthly with all digital content (newsletter themes, video content, display activity)
• Manage all social media channels, with content creation, scheduling, and reporting
• Creating digital display advertising for trade media
• Manage and create website content, ensuring it is up to date with company information and the latest industry news
• Design, create and send all newsletters to our broker database, including weekly updates, product changes and event follow-ups
• Maintain marketing database, ensuring data is up to date in accordance with GDPR regulations
• Create, edit, and publish video content to build a following across online platforms
• Conduct regular campaign and website analysis to maximise the impact of future content
• Maintain brand interaction within our digital communications to ensure that we are responding to messages, comments and reviews within a timely manner
• Conduct social listening and market research to stay up to date with industry trends, competitor activities and identify opportunities for content
• Responsible for digital software contract renewals (Dotdigital, Hootsuite and Adobe)
• Managing feedback and liaising with other departments to help the creation of content
• Produce content, newsletters, videos and distribute to relevant parties in a timely manner
• Ensure all marketing content is signed off by the internal approval committee before being launched to market
• Champion and project manage social, display, and video creation
• Supply campaign & website reporting

Qualifications

• Minimum of 3 years of digital marketing experience, ideally within financial services or the buy to let market
• Excellent attention to detail and used to working in a fast-paced environment
• Experienced in managing social media platforms (specifically LinkedIn, X, and YouTube)
• Strong copywriting skills and ability to adapt to the company's tone of voice
• Competent in campaign and website analysis, able to review data to inform and develop future activity
• Good IT skills across marketing related packages, particularly Adobe Suites and Canva
• Experienced in content creation for multiple digital platforms
• Proficient with Microsoft (Outlook, Excel, Word)
• Broad knowledge of website CMS platforms

Benefits

• Industry leading AXA backed Private Health Care
• Generous Pension contributions of 4%
• 25 days holiday plus bank holidays
• Life Insurance
• Social events
• Dress down Fridays once a month
• Free parking
• Black Tie Christmas party and Summer Teambuilding events
• Yearly salary review
• Generous bonus scheme

Values

• Respect
• Integrity
• Resilience
• Excellence