Digital Marketing Executive

Opus Recruitment Solutions Ltd; Exeter; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A recruitment agency in Exeter is looking for a Digital Marketing Specialist to manage paid media and email campaigns. In this hybrid role, you'll work on analytics and reporting to optimize digital strategies. Ideal candidates should have over 2 years of experience in digital marketing and be comfortable with tools like Google Analytics and Semrush. This position offers a 6 month fixed-term contract.

Qualifications

• 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
• Strong understanding of paid media channels and email marketing best practices.
• Analytical mindset with experience in campaign reporting and data visualisation.

Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads and social platforms.
• Build and manage targeted email campaigns that drive engagement and conversions.
• Monitor performance using GA4, Looker Studio, and Clarity.

Skills

Paid Media Management

Email Marketing

Analytics & Reporting

SEO & Competitor Analysis

Basic HTML/CSS

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio

Microsoft Clarity

Semrush

Job description

Overview

Exeter | Hybrid working (3 days per week) | 6 month fixed term contract

What You’ll Be Doing

• Paid Media Management: Plan, execute, and optimise paid campaigns across Google Ads, social platforms, and other digital channels.
• Email Marketing: Build and manage targeted email campaigns that drive engagement and conversions.
• Analytics & Reporting: Monitor performance using GA4, Looker Studio, and Clarity, delivering actionable insights to improve ROI.
• Technical Implementation: Collaborate with developers and marketing teams to manage tracking via Google Tag Manager and implement HTML-based email templates and landing pages.
• SEO & Competitor Analysis: Use tools like Semrush to support organic growth and competitive benchmarking.

Your Toolkit

• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Microsoft Clarity
• Semrush
• HTML/CSS (basic to intermediate)

What We’re Looking For

• 2+ years of hands-on experience in digital marketing, ideally in a performance-focused role.
• Strong understanding of paid media channels and email marketing best practices.
• Analytical mindset with experience in campaign reporting and data visualisation.
• Comfortable working with tracking tags, pixels, and basic HTML.
• Proactive, curious, and results-oriented.

Important

• The salary advertised will be pro-rata across 6 months.