Digital Marketing Executive

DESIGNER PARFUMS; England; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A dynamic fragrance company in the UK is seeking a Digital Marketing Executive to help manage brand content and engage with customers. This hybrid role involves communication with retail partners, content creation for e-commerce, and supporting marketing initiatives. Ideal candidates should possess strong organizational and communication skills, alongside a degree or apprenticeship in marketing.

Qualifications

• Strong attention to detail and an eye for design are crucial.
• Ability to manage multiple projects effectively.
• Excellent communication and organizational skills.

Responsibilities

• Manage communications with key retail partners and marketing teams.
• Edit and organize brand content for retail and online use.
• Create engaging ideas to connect with customers.

Skills

Attention to detail/eye for design

Project management Skills

Good Communication

Good Organisation

Flexible & adaptable personality

Excel/ppt/canva

Aware of beauty trends and market environment

Understanding of customer and shopper behaviour

Education

Graduate degree educated or Marketing Apprenticeship

Tools

Excel

PowerPoint

Canva

Job description

Overview

DIGITAL MARKETING EXECUTIVE

Designer Parfums is a fast-growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 70 markets.

We are a friendly family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER, and delighted to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT.

Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being Authentic, Agile and Approachable while meeting our business goals.

Job purpose

An opportunity to join the Designer Parfums team to gain a broad range of marketing experience and support with a mix of Digital marketing, Trade marketing and Admin.

This is a hybrid role that requires working 3 days of working from our office in London, 1 day of working from our HO in Watford, Hertfordshire and 1 day from home.

Key duties and responsibilities

• Manage day-to-day communications with Key retail partners and marketing teams.
• Manage all content across the brands for various uses across retailers' ecommerce & socials
• Edit, resize & rename content, ensuring folders are kept organised and up to date with the latest brand assets.
• Bring creative & disruptive ideas on how to engage customers & consumers
• Manage relationships with the in-house influencer agency for all influencer campaigns supporting the brand team.
• Review and recommend trends and trending talent & come up with innovative and creative brief ideas
• Support with content for the Designer Parfums social account, issuing assets or creating assets for national fragrance week or giveaways.
• Film social content at PR and retailer events & support with filming and editing corporate videos for internal meetings or event reveals
• Create & adapt brand copy to support the assets
• Create layouts for brand pages for regular updates in line with brand launches or key moments e.g. Christmas
• Audit retailer websites for brand content and copy, and provide updates where needed
• Brief & manage artworks with the internal creative team
• Assist with Store visits to retailers to take pictures of point of sales materials & report back findings to Sales & Marketing teams
• Research options for materials to support the sales & marketing team for influencer & retailer gifting – eg, sourcing elements, branded boxes, etc.
• Raise purchase orders on SAP, Saving & filing purchase order approvals
• Organise postal send-outs using the internal post system for retailer and influencer send-outs
• Complete product set up of new line forms for new product or supplier set up
• Support the Marketing team with ad hoc requests

Key skills required

• Attention to detail/eye for design
• Project management Skills
• Good Communication
• Good Organisation
• Flexible & adaptable personality
• Excel/ppt/canva
• Aware of beauty trends and market environment
• Understanding of customer and shopper behaviour
• Graduate degree educated or Marketing Apprenticeship