Digital Marketing Executive

AWD RECRUITMENT LTD; East Midlands; On-site; GBP 27,000 - 32,000; Full time

Job summary

A leading recruitment firm is looking for a Digital Marketing Executive in Coventry to manage digital content and enhance web and social media performance. This role combines SEO, content creation, and multi-channel marketing within a collaborative team environment. The ideal candidate will have proven experience in digital marketing, strong copywriting skills, and an understanding of SEO strategies. Enjoy benefits like annual leave, medical insurance, and flexible working hours in a dynamic role.

Benefits

25 days annual leave plus Bank Holidays

Contributory pension scheme

Medical insurance

Flexible working hours

Free on-site parking

Loyalty bonus

Qualifications

• Proven experience in a content or digital marketing role.
• Experience with CMS, preferably WordPress.
• Strong long form copywriting skills, particularly blogs and case studies.

Responsibilities

• Maintain and update website content using WordPress.
• Apply on-page SEO best practices to improve visibility.
• Create and schedule B2B content across multiple social media platforms.
• Support the delivery of email campaigns using CRM platforms.

Skills

Content and website management

Strong copywriting and editing skills

Experience with SEO strategies

Social media management experience

Analytical skills

Organisational skills

Experience with CRM platforms

Tools

WordPress

Google Analytics

HubSpot

Canva

Adobe Suite

Job description

Digital Marketing Executive

We have an exciting opportunity for a Digital Marketing Executive to shape digital content, Website, SEO, and social media performance within a fast-paced B2B environment, ideal for a creative and commercially minded marketer who enjoys turning ideas into measurable impact.

If you’ve also worked in the following roles, we’d also like to hear from you:

Marketing Executive, Content Executive, Social Media Executive, Digital Content Specialist, SEO Copywriter, Email Marketing Specialist

SALARY: £27,000 to £32,000 per annum (based on experience) + Benefits (see below)

LOCATION: Coventry, West Midlands (Office Based)

JOB TYPE: Full-Time, Permanent

WORKING HOURS: Monday to Friday

JOB OVERVIEW

We have a fantastic new job opportunity for a Digital Marketing Executive to join a collaborative marketing team within a growing organisation.

As a Digital Marketing Executive, you will support the planning, creation and optimisation of digital content (SEO Copywriting) across websites, social media, email campaigns and online publications. This role combines long-form copywriting, SEO optimisation and multi-channel digital marketing delivery.

The Digital Marketing Executive will work closely with internal teams to translate technical insight into engaging content, manage website updates via WordPress, and support brand awareness, lead generation and campaign performance.

WHO ARE WE LOOKING FOR

• Are you a proactive, adaptable digital marketer who thrives in a fast-paced, hands-on role?
• Are you commercially aware, and able to work across multiple priorities without losing sight of detail or delivery, use initiative, solve problems quickly, and stay calm under pressure?
• Do you enjoy managing multiple digital channels, turning ideas into action, and continuously improving performance?

If you’re dynamic, adaptable, and bring a can-do attitude to your work, this role will suit you.

This is a varied and fast-paced role that involves managing multiple content and digital tasks, so strong organisational skills and the ability to adapt to shifting demands are essential.

Within this role, you will have the opportunity to take ownership of the companies' social media channels and influence the content for the websites, working within a team where constructive feedback will be heard and valued.

DUTIES

Your duties as the Digital Marketing Executive include:

• Website Management: Maintaining and updating website content using WordPress, including Advanced Custom Fields and page builders
• SEO Optimisation: Applying on-page SEO best practices, alongside introducing AI Optimisation (AIO) / Generative Engine Optimisation (GEO) techniques (if you have experience in this) to improve visibility across search engines and AI-powered answer platforms
• Social Media Management: Creating, scheduling and monitoring B2B content across multiple social media platforms
• Email Marketing: Supporting the delivery of email campaigns using CRM platforms such as HubSpot
• Content Creation & Copywriting: Researching, writing and editing long-form content including blogs, articles, case studies and white papers
• Campaign Support: Assisting with digital campaigns to support brand awareness, product launches, events and lead generation
• Performance Reporting: Monitoring digital performance using analytics tools and contributing to insight reports and optimisation recommendations
• Collaboration: Working closely with creative and internal teams to support visual, video and multimedia content
• Market Monitoring: Tracking competitor activity, digital trends and platform developments that may impact strategy

CANDIDATE REQUIREMENTS

ESSENTIAL

• Proven experience in a content, website or digital marketing role
• Experience with CMS / Content Management Systems (preferably WordPress)
• Experience with CRM or email platforms (such as HubSpot)
• Working knowledge of on-page SEO and latest strategies
• Proven Social Media Management experience on delivery and reporting (via Canva, HubSpot or others)
• Strong long form copywriting and editing skills, particularly blogs, case studies, publications and marketing content
• Working knowledge of Google Analytics, Google Search Console and Google Ads
• Coordinated and organised, comfortable running several content calendars at once while maintaining quality and growth
• Strong analytical skills and data-driven thinking
• Ability to manage their own time productively
• Detail-driven and able to manage deadlines effectively

DESIRABLE

• Working knowledge off-page technical SEO, including Core Web Vitals implementation
• Experience with Agentic AI & GEO implementation
• Exposure to PPC campaign management and reporting
• Produced cinematic corporate & explainer videos
• Video editing and Motion graphics skills using Adobe Suite Premiere Pro, After Effects, Photoshop (or similar)
• HTML and CSS experience

BENEFITS

• 25 days annual leave plus Bank Holidays
• Contributory pension scheme
• Medical insurance
• Flexible working hours within core hours
• Free on-site parking
• Loyalty bonus

HOW TO APPLY

To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P14224

awd online | http://www.awdo.co.uk