Digital Marketing Assistant

Fuller, Smith & Turner; Chiswick; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading pub and hotel company is seeking a Digital Marketing Assistant to manage CRM and social media channels. This role involves leading CRM campaigns, creating content for social media, and delivering integrated marketing campaigns. Candidates should have experience in managing CRM campaigns, strong analytical skills, and a background in hospitality or retail. Join a dynamic team shaping connections with millions of guests each year.

Qualifications

• Demonstrable experience managing CRM campaigns and/or brand social media accounts.
• Familiarity with A/B testing, campaign optimisation, and reporting.
• Experience briefing and producing creative assets for digital campaigns.
• Strong Excel/analytics skills.
• Hospitality or retail experience.

Responsibilities

• Lead end-to-end CRM campaigns including planning, testing, and reporting.
• Oversee organic social content across Fuller’s and sub-brands.
• Deliver integrated digital campaigns across CRM, social, paid media, and web.

Skills

CRM campaign management

A/B testing

Social media management

Excel/analytics skills

Hospitality or retail experience

Job description

Digital Marketing Assistant (CRM & Social Media)

Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.

Fuller’s is family and a place where everyone belongs.

Therefore, we’re seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels - enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data-led marketer to shape our email and social communications in a fast-paced, dynamic environment.

Responsibilities

CRM & Email Marketing

• CRM & Email Marketing: Lead end-to-end CRM campaigns including planning, testing, and reporting.
• Optimise customer journeys and automation to boost engagement and loyalty.
• Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.

Social Media

• Oversee organic social content across Fuller’s and sub-brands, ensuring brand consistency.
• Create and manage content calendars, aligning with broader marketing goals.
• Support and train local teams to improve social media quality and engagement.

Campaign & Collaboration

• Deliver integrated digital campaigns across CRM, social, paid media, and web.
• Partner with Operations and pub teams to activate central strategies locally.
• Monitor trends and competitor activity to bring fresh ideas to the team.

The ideal applicant will have:

• Demonstrable experience managing CRM campaigns and/or brand social media accounts.
• Familiarity with A/B testing, campaign optimisation, and reporting
• Experience briefing and producing creative assets for digital campaigns
• Strong Excel/analytics skills.
• Hospitality or retail experience.

This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward-thinking digital marketing team with a test-and-learn culture, access to cutting-edge tools, and the opportunity to grow your career in a supportive environment.

If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.

Please get in touch.