Digital Marketing Architect – Docklands London

Jas Gujral; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A financial institution based in Docklands, London, seeks a senior-level Digital Marketing Architect to lead their online marketing strategy. The ideal candidate will have extensive experience in digital marketing architecture, CRM integration, and data-driven strategies. Responsibilities include developing customer engagement strategies, advising on optimization, and working with stakeholders to meet business objectives. This position offers a negotiable rate of £600 to £800 per day for a duration of 6 to 12 months.

Qualifications

• At least 7 to 10 years of experience in digital marketing architecture.
• Proven track record in digital marketing strategy and data-driven audience targeting.
• Strong knowledge of DMPs and CRM integration in the banking sector.

Responsibilities

• Develop strategy to enhance customer engagement and conversion.
• Advise on optimization strategies for marketing effectiveness.
• Define a holistic digital marketing strategy to support business revenue.

Skills

Digital marketing strategy

CRM integration

Data-driven audience targeting

Stakeholder engagement

Techno-functional mindset

Tools

DMP platforms

Ad server technologies

Consumer analytics tools

Job description

Overview

Digital Marketing Architect – Docklands London. This is an exciting senior-level position to direct the online marketing strategy for a bank based in the Docklands, London.

You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years of experience at a senior level.

Our client is a bank that wants to engineer additional revenue streams from the large database of customers by upselling to them. You will work with stakeholders to devise a digital strategy and leverage multiple revenue streams they are looking to tap into, as a techno-functional architect who understands Realtime Ad Intelligence and uses this information with various CRM tools.

Responsibilities

• Develop strategy using digital marketing technology with aim to increase customer engagement and conversion.
• Advise on optimization strategies to increase the effectiveness of marketing.
• In-depth experience integrating components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, and multi-channel consumer contact solutions (e-mail, SMS, mobile, etc.).
• Experience in creating solutions for targeted marketing to consumers via 3rd-party channels including social media.
• Articulate and define a compelling and holistic digital marketing strategy to support business growth and revenue targets.
• Marketing cloud knowledge with technologies like DMP platforms (Krux, BlueKai, etc.) and Ad Server technologies (OpenX, SAS Ad Server, Adobe T&T, etc.).
• Knowledge of various DMP data segments and providers available in the UK banking and financial domain.
• Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments and new business revenue opportunities.
• Develop and outline audience strategy recommendations to better understand the consumer base.
• Assess and evaluate current offerings within the DMP landscape, providing POVs on the data marketplace in the UK.
• Experience with inventory management platforms that overlay ad-serving systems or data-targeting platforms and ad delivery.
• Collaborate with stakeholders to deliver digital marketing solutions that meet business objectives.

Details

• Duration: 6 to 12 months.
• Rate: negotiable, circa £600 to £800 per day.

Requirements

• Senior-level expertise in digital marketing architecture and a techno-functional mindset.
• Proven track record in digital marketing strategy, CRM integration, and data-driven audience targeting.
• Strong knowledge of DMPs, ad servers, and data onboarding in the UK banking/financial sector.
• Excellent stakeholder engagement and ability to articulate strategy and ROI.