Digital Director

National Society for the Prevention of Cruelty to Children; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading children's charity in the United Kingdom is seeking a Digital Director to spearhead digital transformation efforts. The successful candidate will develop and execute a comprehensive digital strategy to enhance engagement and support for children. This role involves managing a high-performing team, optimizing digital platforms, and using data to inform decisions. The ideal candidate will have proven leadership experience in digital strategy, a deep understanding of emerging technologies, and a commitment to ethical practices in child protection.

Qualifications

• Proven experience in leading digital strategy and transformation in a senior role.
• Expert in budget planning, ensuring operational excellence.
• Deep understanding of the strategic potential and ethical implications of emerging digital technologies.

Responsibilities

• Develop and execute a comprehensive digital strategy.
• Accountable for the performance, development, and integration of NSPCC websites.
• Inspire and manage a high-performing team of digital specialists.

Skills

Digital strategy leadership

Budget planning

Exceptional communication

Understanding of digital technologies

Experience in charity sector

Job description

At the NSPCC, we believe every childhood is worth fighting for. With over 100 years of experience, and the collective strength of our staff, volunteers, supporters, and partners, we're working to end child abuse and neglect for good.

We encourage everyone across the organisation to get involved, feel confident in championing our cause, and help us grow the support we need to protect children and give them the futures they deserve.

If you're motivated by purpose and want to contribute to creating a safer, brighter world for every child, why not apply for our role as a Digital Director.

What is the purpose of the Digital Director role?

The Digital Director role is the NSPCC's lead for driving digital transformation and adoption across the entire NSPCC, helping us reach more people, support more children, and empower more action. By enhancing how our digital ecosystems work together, we'll make it easier for people to find us, connect with us, and move effortlessly across our platforms—whether they're looking to give support, get support, or understand what we offer.

This role plays a key part in supporting the NSPCC's mission. You'll contribute by:

• Developing and executing a comprehensive digital strategy.
• Strengthening organisational digital capability.
• Identifying and capitalising on emerging digital trends and technologies to improve our audience engagement.
• Driving data-informed decision making.

What will I be doing as a Digital Director?

Reporting to the Director of Communications and Marketing, as the strategic digital lead at the NSPCC, this role will shape the charity's future by driving innovation, enhancing user experience, and aligning digital platforms with organisational goals. Through visionary leadership, platform optimisation, and ethical AI integration, the postholder will ensure digital excellence across all touchpoints. Their work will empower teams, improve engagement, and deliver measurable impact—making a vital contribution to safeguarding children and supporting those who work to protect them.

• Design and deliver the NSPCC's digital strategy, aligning with organisational goals and audience needs.
• Accountable for the performance, development, and integration of all NSPCC websites and intranets.
• Inspire and manage a high-performing, multidisciplinary team of web, product and analytics specialists.
• Accountable for ensuring robust, actionable reporting and insights are available to stakeholders across the organisation.
• Lead strategic exploration and implementation of emerging technologies and trends.

What skills do I need to be a Digital Director?

Our ideal candidate is a visionary digital leader with a proven track record of driving transformation in complex environments. They combine strategic insight with hands‑on expertise across digital systems, data, and innovation—particularly AI. With strong ethical judgement and sector-relevant experience, they inspire multidisciplinary teams and influence senior stakeholders with clarity and empathy. Their analytical acumen, operational rigour, and agile problem‑solving make them a trusted decision‑maker, capable of delivering impact and shaping the NSPCC's digital future.

• Proven experience in leading digital strategy and transformation in a senior role.
• Expert in budget planning, resource allocation, and reporting to senior leadership and boards, ensuring operational excellence
• Exceptional communicator and negotiator, able to build trust and influence across diverse stakeholders at all levels.
• Deep understanding of the strategic potential and ethical implications of emerging digital technologies.
• Experience in charity, public, or education sectors, with familiarity in safeguarding and child protection principles.

Ready to apply?

Please click the button ‘apply' to start your journey. You can find more information on our Career page.

Still have questions about the role?

For an informal chat about the role, please contact

Devia Gurjar at [e-mail]