Digital Channels Manager

A2Dominion; City Of London; Hybrid; GBP 58,000; Full time

Job summary

A UK housing association is seeking a Digital Channels Manager to oversee the operational delivery of digital communication platforms. The position is based in Ealing with a hybrid working arrangement, focusing on channel management and governance. Candidates should have proven experience in digital channels and a strong understanding of email marketing and CRM tools. Competitive benefits include flexible working, generous holiday, and a great pension scheme.

Benefits

25 days’ holiday (Plus Bank Holidays)

Up to 8% contributory pension

Flexible working

Investment in learning and development

Health and lifestyle benefits allowance

Cycle to Work Scheme

Qualifications

• Proven experience managing digital communication channels in a complex organisation.
• Hands-on knowledge of email marketing platforms and CRM tools.
• A methodical, solutions-focused mindset with attention to detail.
• Confidence in engaging stakeholders and supporting collaboration.
• Solid understanding of UX, accessibility, and digital governance.

Responsibilities

• Lead the operational management of digital communication tools.
• Oversee governance, access, and performance across all channels.
• Manage email marketing operations, including segmentation.
• Deliver and monitor social media presence ensuring quality.
• Produce regular performance reports and actionable insights.

Skills

Managing digital communication channels

Email marketing platforms

CRM tools (Microsoft Dynamics CE, Click Dimensions)

User experience (UX)

Data compliance

Tools

Google Analytics

Hootsuite

Trust Pilot

Microsoft Clarity

Job description

Overview

Digital Channels Manager

Salary: £57,003

Location: Ealing office base with hybrid working.

Contract: Permanent, 35 hours per week

DBS check required: Basic

About us

We’re a UK housing association committed to a new vision – providing homes people love to live in.

With over 38,000 homes in management across London and southern England, we provide a wide range of homes for social, affordable and private rent, specialist housing services, as well as homes for sale and shared ownership.

Our 70,000 customers have diverse backgrounds and levels of income and we’re here to provide all of them with homes that are safe, high quality and sustainable. And with social housing roots going back eight decades, we continue to ensure that every penny of profit we make is reinvested into our charitable social purpose – delivering more homes and better services for customers.

We’re also members of the G15, a group of leading housing associations that work together to house one in ten Londoners and tackle the housing crisis.

Role

Role Overview

We are looking for a Digital Channels Manager to join our dedicated Communications department.

Are you passionate about shaping how organisations connect with their audiences through digital communication channels? We’re looking for a proactive and detail-driven Digital Channels Manager to lead the operational delivery and governance of our digital communication platforms—from social media and email marketing to SMS, WhatsApp, and online reviews.

In this role, you’ll ensure our digital communications tools are well-managed, accessible, and aligned with our brand and digital communication goals. You’ll also take ownership of our email communications framework and play a key role in protecting and enhancing our digital footprint across platforms.

Please note: This role focuses on channel management, governance, and optimisation—not content creation or marketing strategy.

Key Responsibilities

• Lead the operational management of digital communication tools and platforms
• Oversee governance, access, and performance across all channels
• Manage email marketing operations, including segmentation and template design
• Deliver and monitor the Group’s social media presence, ensuring quality, compliance, and engagement
• Support teams with training, guidance, and troubleshooting
• Monitor and improve our online reputation across review platforms and business listings
• Ensure data compliance and accessibility standards are met
• Produce regular comprehensive performance reports and actionable insights

More about you

• Proven experience managing digital communication channels in a complex organisation
• Hands-on knowledge of email marketing platforms and CRM tools such as Microsoft Dynamics CE and Click Dimensions
• A methodical, solutions-focused mindset with a sharp eye for detail and a passion for getting things right—especially when it comes to process, governance, and user experience
• Confidence in engaging stakeholders and supporting cross-team collaboration
• Solid understanding of UX, accessibility, and digital governance
• Experience of using tools such as Google Analytics, Hootsuite, Trust Pilot & Microsoft Clarity

Benefits

Choosing us is easy

As an employee of A2Dominion, we want you to feel rewarded and have a choice of flexible benefits, salary exchange benefits, and rewards and discounts that work for you, wherever you are in your life.

We offer a wide range of staff benefits. For this role, these include:

• 25 days’ holiday (Plus Bank Holidays) increasing up to 28 days with 3 years of service
• Up to 8% contributory pension
• Flexible working
• Investment in your learning and development.
• In addition, all permanent and fixed-term employees receive a generous annual allowance of up to £300 to use towards health and lifestyle benefits for both you and your family.
• We also operate a Cycle to Work Scheme whereby employees have access to cycling equipment throughout the year and can pay via monthly salary deductions.

Whatever the role, we want you to bring your knowledge and experience to play your part in improving people’s lives.

If you require a reasonable adjustment during the recruitment process, please contact our Talent Team to request: [e-mail]