Digital Campaign Manager - B2B

Michael Page (UK); Manchester; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A reputable recruitment agency is seeking a Digital Campaign Manager to enhance brand awareness and market positioning for a specific product range. The successful candidate will develop and execute marketing campaigns, analyze trends, and manage budgets. Ideal applicants will have 2-3+ years in marketing, familiarity with digital strategies, and strong communication skills. The role offers a competitive salary ranging from £38,000 to £45,000 and includes a hybrid working environment within a stable company.

Benefits

Competitive salary

Hybrid working environment

Permanent position

Qualifications

• Proven experience in a digital led marketing role, ideally within a B2B organisation.
• 2-3+ years experience working in an in-house marketing position.
• Strong understanding of marketing strategies.

Responsibilities

• Develop and implement effective brand marketing strategies.
• Oversee the execution of marketing campaigns across various platforms.
• Analyse market trends and competitor activities.

Skills

Digital marketing best practices

Campaign management

Excellent communication skills

Collaboration skills

Marketing automation tools

Tools

Salesforce CRM

Job description

• Hybrid Working
• A new role in an established marketing team of 8+ marketers

About Our Client

Our client is a well-established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium-sized company, they are known for their innovation and commitment to delivering high-quality products to their customers.

Job Description

The key responsibilities for the Digital Campaign Manager - B2B role will include:

• Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
• Oversee the creation and execution of marketing campaigns across various platforms.
• Nurture and monitor performance of campaigns, with a goal of creating higher no. of MQLs.
• Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure campaigns deliver value for investment.
• Generate detailed reports on campaign performance and present findings to senior management.
• Work closely with external agencies and suppliers to deliver marketing projects on time.
• Support the development of innovative marketing materials to engage target audiences effectively.

The Successful Applicant

For the Digital Campaign Manager - B2B role, a successful candidate should have:

• Proven experience in digital led marketing role ideally within a B2B organisation, although this is not essential.
• 2-3+ years experience working in an in-house marketing position.
• Highly literate in digital marketing best practices.
• Track record of utilising marketing automation tools and platforms.
• Experience with Salesforce CRM is desirable.
• Strong understanding of marketing strategies and campaign management.
• Demonstrable examples of growing number of MQLs from campaign nurturing and development.
• Ability to analyse market data and apply insights to marketing plans.
• Excellent communication and collaboration skills.

What's on Offer

On offer for the Digital Campaign Manager - B2B role:

• Competitive salary ranging from £38,000 to £45,000
• Opportunity to work in a hybrid working environment.
• Permanent position within a stable and reputable company.