Deputy Store Manager

Dr. Martens; City of Westminster; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading British footwear retailer is seeking a Deputy Store Manager in the City of Westminster. In this role, you will support the Store Manager in driving commercial success and developing your team. Key responsibilities include leading stock operations, enhancing customer service, and collaborating with marketing on product storytelling. Ideal candidates will have experience in retail leadership and a passion for team development. The position offers a supportive environment that values inclusivity and growth.

Benefits

Bonus incentives

Welcome pair of Docs

65% off all footwear

50% off all accessories

Generous holiday allowance

Matched pension contributions

Complimentary access to virtual GP

Opportunities for growth

Qualifications

• Proven experience in a leadership role, ideally in retail.
• Ability to upskill and empower team members.
• Strong understanding of stock and inventory operations.

Responsibilities

• Lead stock and inventory operations with accuracy and efficiency.
• Create an organised back-of-house environment.
• Upskill the store team on operational best practices.
• Act as a keyholder and support the management team.
• Collaborate with marketing for product activations.

Skills

Leadership

Team development

Stock management

Customer service

Communications

Job description

As Deputy Store Manager, you'll be the right hand to the Store Manager, taking a proactive leadership role in driving commercial success, operational excellence, and team development. You'll lead from the front, embedding a coaching culture, and ensuring that every customer receives an exceptional and unforgettable experience. You'll also play a key role in executing long‑term strategic objectives and ensuring the continuous growth of Dr. Martens. At Dr. Martens, we live and breathe our 3 core values – they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE. Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people. Deputy Store Manager - London; Camden Stables

Responsibilities

• Own and lead all stock and inventory operations, ensuring accuracy, efficiency, and alignment with both commercial and experiential goals.
• Create and maintain an organised, high‑functioning back‑of‑house environment, optimised for speed, safety, and seamless replenishment.
• Upskill and empower the entire store team on stock handling, operational best practices, and loss prevention, embedding a culture of shared ownership and accountability.
• Act as a keyholder and trusted leader, confidently stepping into full store leadership when required and supporting the management team.
• Collaborate cross‑functionally with store leadership and marketing to ensure stock supports activations, product storytelling, and customer experience.
• Be floor‑present when needed, flexing between back‑of‑house and customer‑facing roles to support trade, service, and team momentum.

Success Factors (DM Way)

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long‑term team growth.
• Lead: set a clear vision with plans and goals, cultivating a high‑performance culture that drives positive change and inspires enthusiasm for DM's future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross‑functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results.
• Organise: balance long‑term strategic change with short‑term business needs by setting clear roles, expectations, and measures for the team.

About Dr. Martens

Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. We are looking for a fearless, commercially aware Deputy Store Manager to help lead and inspire the team at our Neal Street store.

Benefits and Incentives

• Bonus incentives
• Welcome pair of Docs
• 65% off all footwear
• 50% off all accessories
• 2 paid volunteer days per yearGenerous holiday allowance
• Matched pension contributions
• Complimentary access to virtual GP via the RetailTrust
• Opportunities for growth
• Access to our Employee Assistance Programme & Mental Health First Aiders