Data & CRO Analyst

Cotswold Outdoor Group; England; Hybrid; GBP 27,000 - 31,000; Full time

Job summary

An outdoor retail company based in the United Kingdom is seeking a Data & CRO Analyst. This position involves developing expertise in data analysis tools like Adobe Analytics and Power BI, analyzing customer behavior, and creating dashboards for decision-making. Candidates should have a strong numeric aptitude, ideally a mathematical qualification, and be eager to learn web analytics and BI tools. The role offers a starting salary of £27,000 - £31,000, hybrid working options, and employee discounts.

Benefits

Starting salary of £27,000 - £31,000

Yearly bonus up to £3,750

Hybrid working options

33 days holiday

Staff discounts

Savings on essentials through perks hub

Qualifications

• Strong aptitude for numbers, ideally with a mathematical qualification.
• Eager to learn web analytics and BI tools.
• Confident with Excel (pivot tables, charting, data visualisation).

Responsibilities

• Develop expertise in Adobe Analytics and CRO reporting.
• Analyze customer behavior and assess the impact of site changes.
• Create dashboards and reports for teams to make confident decisions.

Skills

Ecommerce understanding

Analytical skills

Web analytics aptitude

Excel proficiency

Education

Mathematical qualification

Tools

Adobe Analytics

Power BI

MicroStrategy

Job description

At Cotswold Outdoor Group, the outdoors isn't just where we work, it's who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We're looking for a Data & CRO Analyst to join us on that journey. This role is about more than just day-to-day responsibilities, it's about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We're currently based in Kemble but will be moving to central Swindon in Spring 2026 - just a short walk from the train station and the new bus boulevard. It's an exciting next step in our adventure, and a chance for you to be part of it from the very start. You can take a look at our new location here: 1 Newbridge Square, Swindon.

About Us

We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more.

We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger.

What You'll Be Doing

• Developing strong expertise in Adobe Analytics, MicroStrategy, Power BI and ContentSquare to support Ecommerce data analysis and conversion rate optimisation (CRO) reporting
• Analysing customer behaviour and CRO experiments to uncover opportunities and assess the impact of on-site changes
• Identifying issues within customer journeys and recommending clear, data-led actions to improve conversion and performance
• Creating and maintaining dashboards and reports that enable teams to self-serve and make confident commercial decisions
• Working closely with analyst teams across the Yonderland Group to align reporting practices and sharing insights across markets

We're Looking For Someone Who

• Understands Ecommerce and how online retail businesses operate
• Has a strong aptitude for numbers, ideally with a mathematical qualification
• Is eager to learn web analytics (Google Analytics/Adobe Analytics) and BI tools (Power BI, MicroStrategy)
• Understands basic statistical principles to evaluate experiment results
• Is confident with Excel (pivot tables, charting, data visualisation) and comfortable working with data
• Communicates insights clearly and effectively
• Approaches problems logically, works proactively, and shows initiative

What You'll Get From Us

Joining our team means more than just getting paid a salary, it's about being part of a workplace that values you, your growth and your wellbeing.

You'll Enjoy

• Starting salary of £27,000 - £31,000 with a yearly bonus of up to £3,750
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone's welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We're looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so don't wait too long to apply.