CRM Marketing Manager

Dept; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading digital agency in the United Kingdom is seeking a CRM Marketing Manager to join their Personalised Content team. This hybrid role requires experience in Marketo and Salesforce, focusing on optimizing B2B marketing campaigns through strategic guidance. The ideal candidate will provide insights through reports and dashboards while supporting a dynamic team. The company offers robust benefits and a flexible working environment, empowering employees towards personal and professional growth.

Benefits

Flexible hybrid working policy

Pension and private healthcare

26 days paid holiday

Cycle to work scheme

Social and cultural events

Learning and development opportunities

Buddy programme for new employees

Qualifications

• 3 years proven experience as a CRM Manager.
• Experienced in providing Marketo architectural support.
• Ability to advise on re-targeting strategies.

Responsibilities

• Provide guidance on configuring Salesforce for campaigns.
• Support B2B marketing team on custom objects and campaigns.
• Build reports and dashboards for stakeholder insights.

Skills

Experience in Marketo

Experience in Salesforce

Audience targeting knowledge

Job description

CRM Marketing Manager

London Hybrid

This role is part of our Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised digital communications that change perceptions, shape new behaviours and shift market share for our clients including eBay, Walmart and more!

Responsibilities

• Provide guidance and best practices to the global CRM team on how to configure Salesforce, Marketo and surrounding tools to launch B2B marketing campaigns.
• Support the B2B marketing team both within and outside of Marketo on custom objects, Salesforce sync, API pipelines, campaign operations and other integral campaign‑impacting features.
• Build reports, dashboards and automated smart lists for stakeholders to gain key insights.
• Help train the team on reporting best practices and what KPIs marketing should be tracking.

Qualifications

• 3 years proven experience as a CRM Manager
• Experienced in Marketo and Salesforce
• Able to provide Marketo architectural and solutions support to the B2B marketing team
• Experience in helping to launch central/global initiatives/processes to ensure consistency and compliance
• Able to advise on audience targeting as well as re‑targeting and form abandonment/exit strategy

Benefits

• A flexible hybrid working policy (2 days from the office depending on location).

• Pension, free private healthcare, mental health support and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family‑friendly policies to support new parents.
• Social and cultural events—plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational talks bringing the outside in with regular guest speakers and events.
• Learning and development—supporting your growth with continuous opportunities to learn and advance.
• Buddy programme: you will be paired with a buddy to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named Agency of the Year at both The Lovies and The Webby Awards.
• Awesome clients—whether big or small, local or global, at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

About Us

We are pioneers at heart. What does that mean? We are always forward‑thinking, creating tomorrow’s solutions that do not yet exist today. We were born digital and are a new model of agency with a deep skillset in tech and marketing. That’s why we hire curious, self‑driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. With people across 30 countries, we are big enough to provide you with the best tools, global opportunities and benefits that help you thrive, while acting small by investing in you, your growth, your team and giving you the autonomy to solve our clients’ problems no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.

Diversity & Inclusion

At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture and retain talented individuals from diverse backgrounds with varying skills and perspectives.

Not sure you meet all qualifications? Apply and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. To know more about our dedication to diversity, equity and inclusion, check out our efforts here.