CRM Manager - Fashion - Hybrid

Blu Digital; London; Hybrid; GBP 45,000 - 52,000; Full time

Job summary

An industry-leading fashion company in London is seeking a CRM Manager to enhance their email marketing strategy. The ideal candidate has experience in the fashion industry and is proficient in email management and analytics. This hybrid role offers a salary up to £45,000 with opportunities for progression. Join a collaborative team and take your career to the next level.

Qualifications

• Proven CRM experience in the fashion industry.
• Knowledge of email campaign management and A/B testing.
• Ability to proofread and manage various tasks effectively.

Responsibilities

• Manage creation and delivery of customer emails.
• Enhance email strategy focusing on personalisation and automation.
• Collaborate with content team to develop email content.

Skills

CRM experience within the Fashion industry

Experience with CRM ESPs

Advanced Excel

PowerPoint

Web analytics tools (Google Analytics)

Attention to detail

High-level accuracy

Job description

Overview

CRM Manager - Fashion - Hybrid London

My industry-leading fashion client is looking for a brand-new CRM Manager to join their well-established team. Offering a salary up to £45,000, 5 days a week in the office with room for progression, this is the perfect opportunity for a CRM Executive ready to step up with no direct reports.

You will manage the end-to-end creation and delivery of customer emails and build on the current email strategy, improving both personalisation and automation. You will work closely with the in-house content team and creative media agency to develop assets and email content, ensuring processes are met and targets are met. You will build, brief, proof, test, and commission campaigns within the email platform. You will perform A/B testing regularly reviewing sales reports and email analytics.

You will have CRM experience within the Fashion industry, using CRM ESPs, advanced Excel, PowerPoint, and web analytic tools (Google Analytics). You will have excellent attention to detail and high-level accuracy, proofreading, and managing multiple tasks to a high level of quality.

Responsibilities

• Manage end-to-end creation and delivery of customer emails and enhance the current email strategy (personalisation and automation).
• Collaborate with the in-house content team and creative media agency to develop assets and email content.
• Build, brief, proof, test, and commission campaigns within the email platform.
• Perform A/B testing and regularly review sales reports and email analytics.
• Align processes with targets and ensure deadlines are met.

Qualifications

• CRM experience within the Fashion industry.
• Experience with CRM ESPs, advanced Excel, PowerPoint, and web analytics tools (Google Analytics).
• Excellent attention to detail, high-level accuracy, proofreading, and ability to manage multiple tasks to a high quality.
• Hybrid London-based role with 5 days in the office.