CRM Manager

Sky; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment brand in Greater London seeks a CRM Manager to lead a team and design strategies for enhancing member experience. This role involves managing multi-channel campaigns, collaborating with marketing and analytics teams, and presenting insights to stakeholders. Candidates should possess strong CRM management experience, data literacy, and excellent communication skills. Join a vibrant, inclusive work culture offering attractive perks including private healthcare and flexible working options.

Benefits

Sky Q package

Exclusive Sky Glass rate

Generous pension package

Private healthcare

Discounted mobile and broadband

Sky VIP rewards and experiences

Qualifications

• Experience managing CRM teams and motivating high performers.
• Expertise in multi-channel lifecycle campaigns with measurable impact.
• Hands-on experience with CRM platforms and campaign optimisation.

Responsibilities

• Manage and support a small CRM team, guiding their development.
• Design and deliver targeted multi-channel campaigns.
• Define and execute CRM strategies aligned with growth objectives.
• Collaborate with various departments to enhance personalisation.
• Present plans and insights to senior stakeholders.

Skills

CRM team management

Campaign strategy and planning

Data literacy

Communication skills

Analytical skills

Creativity

Tools

Braze

Marketing automation tools

Job description

Want to do the best work of your life? Make your mark at Europe's leading entertainment brand. Our people make Sky a truly exciting and inclusive place to work - a place where you can be yourself and let your skills shine.

As our CRM Manager, you'll be the architect behind how millions of NOW members experience our brand. Your mission? Keep them watching, buying, and loving NOW for longer. You'll lead a talented team, turning insight into bold, multi‑channel strategies that make every interaction count. You will have excellent communication skills, be highly data literate and have an in-depth understanding of CRM.

What y ou'll d o:

• Manage and support a small team, providing guidance, feedback, and fostering professional growth
• Design and deliver targeted, multi‑channel lifecycle campaigns (email, push, IPN) across onboarding, engagement, retention, and winback, ensuring they are insight‑led and continuously optimised
• Define and execute CRM strategies that drive viewing, upgrades, and reinstates, aligning plans with commercial targets and growth objectives
• Partner with Marketing, Data, MarTech, Design, and Analytics to supercharge automation, elevate personalisation, and unlock smarter measurement
• Act as CRM Entertainment go‑to person for senior stakeholders, presenting plans and insights clearly and influencing decisions through data‑driven recommendations
• Oversee creative content to ensure messaging aligns with brand tone and campaign objectives

What you'll bring:

• Solid experience managing CRM teams and motivating high‑performing individuals
• Demonstrable expertise in strategy, planning, and delivery of multi‑channel lifecycle campaigns that deliver measurable commercial impact
• Hands‑on experience with CRM platforms (Braze), marketing automation tools, and campaign optimisation
• Strong analytical skills to interpret data and translate insights into actionable strategies
• Excellent communication and stakeholder management skills, with ability to simplify complex work and influence senior leaders
• Creative and collaborative approach to delivering compelling, brand‑aligned campaigns
• Highly organised and agile, thriving in a fast‑paced environment with multiple priorities

About Us:

We're NOW, part of the Sky family and one of the UK's leading streaming platforms. We're the only place to get Sky Cinema and Sky Sports without a contract. We're brilliant TV made by brilliant people. We're big on real diversity, inclusion and collaboration. And we need talent to keep pushing boundaries and grow our brand. Big‑thinkers. Changemakers. Showstoppers.

The Rewards:

There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here's a taster:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

Inclusion:

We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice. We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don't just look at your CV. We're more focused on who you are and the potential you'll bring to Sky. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

Just so you know:

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.