CRM Executive (TGN5412) – Negotiable Salary

Tagged Resources; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A successful fashion brand in Manchester is seeking a CRM Executive to optimize CRM channels and drive customer retention. The role requires a minimum of 2 years' experience in a CRM environment, strong creative writing skills, and the ability to manage multiple campaigns. The successful candidate will collaborate with teams to execute campaigns across email, push, and in-app messaging while monitoring performance metrics to refine strategies. This position offers a competitive opportunity within a vibrant sector.

Qualifications

• Minimum 2 years’ experience in a CRM/customer related role.
• Strong creative skills for fashion-led audiences.
• Comfortable working in a fast-paced CRM environment.

Responsibilities

• Support planning and execution of daily CRM campaigns.
• Write engaging, on-brand copy for campaigns.
• Monitor and report on campaign performance.

Skills

Creative skills

Attention to detail

Organizational skills

Analytical skills

Job description

Location: Manchester

Type: Permanent

Industry: Ladieswear

Job Ref: TGN5412

The Company

Our client a successful fashion brand for clothing and footwear is recruiting for an experienced

CRM Executive, reporting to the Head of CRM, you will play a crucial role in optimising the current CRM channels, delving into new channels and driving customer retention.

The role

• Supporting the CRM team in the planning and execution of daily broadcast campaigns across email, push, in-app and web push
• Owning the end-to-end delivery of BAU CRM sends, from briefing and copywriting through to final sign-off and deployment
• Writing on-brand, engaging, and creative copy that drives engagement and conversion across both brands
• Working closely with the Graphic Design team to brief and deliver eye-catching creative assets to tight deadlines
• Managing multiple CRM campaigns at once, ensuring all activity is accurate, timely, and aligned to trading priorities
• Supporting the scaling of personalisation and 1:1 messaging, helping evolve our broadcast comms to become more relevant, customer-led
• Assisting with customer segmentation and targeting to improve relevance and performance of broadcast campaigns
• Supporting testing activity (subject lines, messaging, creative formats) and feeding results back into future campaigns
• Monitoring and reporting on campaign performance, using insights to inform improvements
• Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity supports wider business goals
• Keeping up to date with fashion, CRM, and competitor trends, bringing fresh ideas and inspiration into campaign execution

Requirements

• Minimum 2 years’ experience in a CRM/customer related role.
• Strong creative skills, with the ability to write engaging, catchy, and on-brand copy for fashion-led audiences
• A good eye for creative detail, layout, and messaging, and confidence briefing designers
• Comfortable working in a fast-paced, high-volume CRM environment with tight deadlines
• Highly organised, with the ability to manage multiple tasks and campaigns simultaneously
• Curious about personalisation and keen to help grow 1:1 customer messaging at scale
• Confident working across multiple CRM channels (email, push, SMS, in-app)
• Analytical enough to understand performance metrics and apply learnings to future sends
• Strong attention to detail and accuracy
• Passionate about fashion, ecommerce, and digital marketing
• Proactive, positive, and eager to develop a long-term career in CRM