CRM Data Analyst (Maternity Cover)

Burberry; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading luxury fashion brand is seeking a CRM Data Analyst in the City of Westminster. The role focuses on leveraging data to enhance customer engagement and optimize CRM strategies. Key responsibilities include building customer data models, designing dashboards, and collaborating with cross-functional teams. Ideal candidates have over 5 years in CRM Analytics, strong technical skills in Databricks, and a passion for the luxury industry. This position offers an opportunity to contribute to innovative customer experiences.

Qualifications

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles.
• Proficiency in Databricks for data transformation and analysis.
• Strong analytical mindset with attention to detail.

Responsibilities

• Build and optimize customer data models in Databricks.
• Identify insights to inform personalization and targeting.
• Design and maintain interactive dashboards for stakeholders.

Skills

CRM Analytics

Data Analytics

Databricks

SQL

Python

PowerBI

Tableau

Customer segmentation

Stakeholder management

Tools

Salesforce

Braze

Looker

Job description

We are seeking a highly analytical and technically skilled CRM Data Analyst to join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand's ambition to deliver exceptional client experiences. You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets. The ideal candidate has a balance of technical expertise and business acumen, with a passion for the luxury and fashion industry.,

Responsibilities

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
• Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science, Full insight into the operations of the BPC regional teams, benchmarked with retail, resulting in increased productivity and profitability.

Qualifications

• Timely delivery of all assigned projects
• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding of CRM principles, customer segmentation, and campaign measurement.
• Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
• Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences
• A passion for fashion, luxury, and customer experience

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.