Creative Social Media Manager (all genders)

zooplus AG; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading online pet platform is seeking a Creative Social Media Manager to shape and execute their brand’s social media presence. The ideal candidate will develop compelling content for channels like Instagram and TikTok, manage day-to-day social activities, and collaborate with various teams to enhance engagement. This role offers a hybrid work setup and benefits including a discount in the company shop and training opportunities.

Benefits

20% discount in zooplus shop

Internal and external training

Team events

Qualifications

• Strong creative sense with an eye for design and storytelling.
• Proven experience in social media management and content concepting.
• Ability to write compelling and brand-consistent copy.
• Experience in using multi-social posting programs.

Responsibilities

• Develop data-backed content concepts for social media.
• Translate brand stories into platform-appropriate content.
• Manage day-to-day activities of social channels.
• Continuously monitor and adapt content based on performance.

Skills

Content creation

Social media management

Data-driven mindset

Creative storytelling

Tools

Adobe Creative Suite

Figma

Canva

Facebook Business Manager

Job description

Creative Social Media Manager (all genders)

• Full-time

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

As aCreative Social Media Conceptor, you will play a pivotal role in shaping and executing our brand’s presence across social platforms. This role combines conceptual thinking, creative storytelling, and hands-on content production. You don’t just manage channels — you drive them forward through compelling ideas and audience-first content that resonates, performs, and evolves with trends.

Key Responsibilities

• Develop (data-backed) content concepts and social-first creative ideas for social media channels, first and foremost Instagram and TikTok, followed by Facebook, LinkedIn, and YouTube.
• Translate brand, campaign, and product stories into platform-appropriate content.
• Create original designs, compelling copy, and thumb-stopping headlines that reflect the brand voice and engage our audience.
• Own and actively manage the day-to-day of the social channels of the UK, ensuring brand consistency, community management and engagement, and performance alignment
• Continuously monitor and analyze channel performance, adapting content formats, posting schedules, and engagement tactics based on insights and trends.
• Collaborate with local and international teams to ensure aligned messaging and leverage synergies across markets.

Content Creation & Production

• Create briefings for all kinds of content formats, from static info graphics over animated assets to short-form video formats
• Actively support the creation of both static and motion assets with comprehensive design and copywriting skills
• Work closely with video editors, designers, and copywriters to bring ideas to life in an engaging and brand-consistent way.
• Contribute to the creation of master content and adapt assets for multi-channel use that serve as the foundation for local market adaptation. Work closely with the Social Media Team Lead and other regional Social Media Managers to ensure consistent implementation and execution across our European social media presence.

Collaboration & Insights Integration

• Collaborate with the customer insights team and other departments to transform relevant data and trends into actionable content ideas
• Bring a data-driven mindset to creative work, continuously iterating and improving based on performance and audience feedback
• Collaborate closely with the Art Director, design team, and video team to shape impactful campaigns
• Act as a creative enabler: support and guide others across teams in developing content concepts, managing the creative conception process, and elevating the quality of ideas and execution
• A strong creative sense paired with an eye for design and storytelling, especially in a fast-paced, social-first environment
• Proven experience in social media management and content concepting, ideally within an e-commerce or consumer brand
• The ability to write compelling, brand-consistent copy and create simple, visually appealing designs when needed
• Proficiency in common design and motion tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Canva, or similar platforms as well as social media platforms (e.g. Facebook Business Manager, Instagram, TikTok, Pinterest) and (first) experience in using multi-social posting programs (e.g. Sprinklr or similar)
• Confidence in working cross-functionally with creatives, analysts, and marketers
• A love for pets and a passion for creating content that adds value to pet parents' lives
• Bonus:Experience using AI tools for ideation, concept development, and content creation is a strong plus

Additional Information:
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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