Creative Marketing Manager

Get Golfing CIO; England; On-site; GBP 28,000 - 32,000; Full time

Job summary

A leading golf organisation in the UK seeks a proactive Creative Marketing Manager to enhance customer engagement and drive revenue growth through data-led strategies. The role involves planning digital marketing campaigns, content creation, and managing website SEO. Candidates should have a strong understanding of marketing automation and excellent communication skills. Benefits include pension plans, training, free golf, and a competitive salary of £28k - £32k depending on experience.

Benefits

Pension Plans

Training & Development

Free Golf

50% discount on food and beverage

Staff referral programme

Qualifications

• Proven experience in digital marketing including email, social media, SEO, and content marketing.
• Ability to work independently and collaboratively in a dynamic environment.
• Strong organizational skills with the capacity to manage multiple priorities.

Responsibilities

• Lead and optimise marketing activity across digital platforms.
• Plan and execute campaigns using data and analytics.
• Manage and update website content for SEO best practices.

Skills

Strong understanding of CRM

Digital marketing experience

Excellent communication skills

Attention to detail

Experience in hospitality or charity sectors

Tools

HubSpot

Canva

Adobe Photoshop

Job description

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We are seeking a proactive and detail-oriented Creative Marketing Manager to lead and optimise our marketing activity across a range of digital platforms and campaigns. This role will be instrumental in enhancing customer engagement, promoting our offerings, and driving revenue growth through data-led marketing strategies.

Key Responsibilities

Digital Marketing Campaigns

• Plan and execute digital campaigns across email, social media, and on our Get Golfing app
• Work with venue managers to build campaign calendars and support local marketing initiatives
• Use data and analytics to monitor performance and refine strategies

Content Creation & Management

• Coordinate content production for web, social, email, our app and other channel
• Design and produce a wide range of visual assets for digital and print marketing using Canva or other design software (e.g., Adobe Photoshop)
• Develop creative templates for social media, email headers, and our websites to ensure a streamlined and professional aesthetic
• Create and format physical marketing materials, including posters, brochures, and onsite signage/POS
• Adapt and resize existing creative assets to fit various platform specifications while maintaining visual integrity
• Manage internal and external creative resources including photography, video, and design
• Ensure consistent branding and messaging across platforms including onsite POS

Website & SEO

• Manage and update website content in alignment with SEO best practices
• Collaborate with developers to improve UX and conversion
• Monitor site analytics to identify and implement optimisations

Community Engagement & Charitable Initiatives

• Work closely with the Charities and Communities team to promote outreach programmes and fundraising initiatives
• Create marketing content that highlights our charitable impact
• Support campaigns aimed at increasing community involvement and awareness of Get Golfing's mission

Requirements

• Strong understanding of CRM, marketing automation, and analytics (HubSpot experience preferred)
• Proven experience in digital marketing (email, social media, SEO, content marketing)
• Excellent communication, writing, and interpersonal skills
• Highly organised, with strong attention to detail and ability to manage multiple priorities
• Experience in the golf, leisure, hospitality, or charity sectors is a plus
• Ability to work both independently and collaboratively in a dynamic environment

Benefits

• Pension Plans
• Training & Development
• Free Golf
• 50% discount on food and beverage
• Staff referral programme
• £28k - £32k depending on experience