Conversion Rate Optimisation Manager

Future plc; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global leader in specialist media is seeking a Conversion Rate Optimisation Manager. This pivotal position involves scaling a full-funnel CRO program to enhance conversion rates and improve customer acquisition efficiency. Candidates should have expertise in A/B testing, statistics, and analytics tools. The role offers a salary range of £40,000 - £60,000 and is hybrid, allowing work from the Bath or London office primarily.

Benefits

Uncapped leave

Profit-sharing bonus

Referral rewards

Well-being support

Share Incentive Plan

Qualifications

• Proven experience building and scaling full-funnel CRO programs.
• Expertise in experimentation methodologies.
• Able to translate complex data into commercial narratives.

Responsibilities

• Establish and scale a best-in-class Growth CRO program.
• Drive higher conversion rates throughout the user journey.
• Increase test velocity across teams.

Skills

A/B testing platforms expertise (Optimizely, VWO, AB Tasty, Adobe Target)

Statistics and test design

Analytics tools proficiency (GA, Adobe Analytics)

UX/UI principles understanding

Data translation into narratives

Influencing cross-functional stakeholders

Job description

Overview

Future is a global leader in specialist media, with 250+ iconic brands reaching hundreds of millions worldwide. Audiences turn to us daily for trusted content, insight, and inspiration across news, lifestyle, technology, games, wealth, homes, and more. Our portfolio includes The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. Subscriptions are a strategic priority and our flagship brands are critical growth drivers.

Responsibilities

What you’ll be doing The Conversion Rate Optimisation Manager (CRO Manager) will be a pivotal member of the Growth Squad, responsible for establishing, coordinating and scaling a best‑in‑class Growth CRO and experimentation program across the full funnel – from first click and landing pages through to checkout, onboarding and early‑life engagement. This role is instrumental in improving CAC efficiency and LTV by driving higher conversion rates throughout the user journey and increasing test velocity across teams. Experience that will put you ahead of the curve.

Qualifications & Experience

• Proven experience building and scaling full‑funnel CRO and experimentation programs within high‑growth digital businesses.
• Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target) and experimentation methodology.
• Strong foundation in statistics, test design and hypothesis‑driven optimisation.
• Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox).
• Solid understanding of UX/UI principles and behavioural psychology as they drive conversion and user retention.
• Able to translate complex data into compelling commercial narratives.
• Experience influencing cross‑functional stakeholders and driving alignment.

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action — both online and off — through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities — and we’re looking for driven people who want to be a part of it! Our Future, Our Responsibility – Inclusion and Diversity at Future. We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone. Because a diverse team isn’t just good for business. It’s the Future. Find out more about Our Future, Our Responsibility on our website. Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Benefits

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well‑being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

The expected range for this role is £40,000 - £60,000. This is a Hybrid role from our Bath or London Office, working three days from the office, two from home.