Content Officer

Birmingham City University; Birmingham; On-site; GBP 32,000 - 36,000; Full time

Job summary

A prominent educational institution in Birmingham seeks a creative Content Officer to produce engaging multimedia content and support student recruitment campaigns. The ideal candidate will showcase a portfolio highlighting skills in photography, videography, and social media strategy. This role offers the chance to bring fresh ideas to life and celebrate the unique energy of Birmingham. Join a team dedicated to impactful storytelling and promoting the university’s diverse community.

Qualifications

• Portfolio demonstrating strong skills in social media strategy and community engagement.
• Proven experience in photography and videography, including editing.
• Excellent copywriting and proofing skills with attention to detail.

Responsibilities

• Produce high-quality multimedia content across various channels.
• Coordinate content for prospective students throughout the recruitment cycle.
• Support student recruitment campaigns with content-first strategies.

Skills

Social media strategy

Photography

Videography

Copywriting

Content management systems

Education

First degree or equivalent experience

Job description

Department: Brand and Creative Marketing
Location: Birmingham, West Midlands
Salary: £32,006 to £35,331 per annum
Job Type: Full Time, Permanent

Content Officer

We’re looking for a creative, driven and detail-focused Content Officer to join our expanding Brand Content team – we’re the storytellers behind how we showcase our University and broader city to our prospective students and other audiences.

In this role you’ll help deliver our brand and digital content strategy, producing impactful stories in a range of formats for multiple channels. Your work will highlight our academic strengths, celebrate our diverse community and bring the energy of Birmingham to life.

What you’ll do

• Produce high-quality, engaging multimedia content – photography, video, and copy – that tells the BCU story across social media channels, website, events and campaigns.
• Create and coordinate content that resonates with prospective students throughout the recruitment cycle.
• Play a key role in student recruitment campaigns, delivering content-first strategies that inform, inspire, and convert.
• Work collaboratively within a supportive team of content specialists, ensuring everything aligns with brand guidelines, tone of voice and creative standards.
• Support content needs across a range of channels – from paid and organic social to email, digital campaigns, and events.
• Occasionally work with the VCO and Communications team to support internal communications.
• Promote and support University events such as Open Day, Graduation and Offer Holder Days.
• Bring fresh creative ideas that reflect current trends in social media, videography and digital storytelling.

About you

You will be a confident and collaborative content creator with a strong visual eye and a passion for storytelling.

• A portfolio demonstrating strong skills in social media strategy, creation, management and community engagement.
• Proven experience in photography and videography, including editing for different platforms and channels.
• An understanding of content-led marketing and how to tailor work for a variety of digital channels and audiences.
• Excellent copywriting and proofing skills, with meticulous attention to detail.
• Experience with content management systems (CMS) – while not essential, it’s a bonus.
• The ability to manage multiple projects, meet deadlines and stay creatively inspired.
• A first degree or equivalent experience.

Equality and diversity

We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices and procedures to ensure that we are promoting these in all aspects of our operations.