Content Enablement Program Manager

SAGE GROUP PLC; Newcastle upon Tyne; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A leading technology company is seeking a Content Enablement Program Manager to develop high-quality sales content aligned with growth initiatives. This hybrid role requires collaboration with Product Marketing, Product Management, and Sales teams while managing multiple projects. Ideal candidates have over 3 years of experience in a SaaS environment, strong relationship-building skills, and exceptional communication abilities. Join a team that supports businesses globally and embraces innovative solutions.

Qualifications

• 3+ years in Sales Enablement, Sales or Product Marketing.
• Experience with content design and enablement platforms.
• Exceptional written and verbal communication skills.

Responsibilities

• Collaborate with multiple teams to ensure content reflects current positioning.
• Curate and create sales content for various use cases.
• Manage projects and report on content impact.

Skills

SaaS business experience

Content design

Relationship-building

Team collaboration

Agility

Job description

Job Description

Reporting to the Senior Manager – Global Content Enablement, the Content Enablement Program Manager is responsible for developing high‑quality, relevant sales content aligned with Sage’s go‑to‑market (GTM) growth initiatives and product launches. This role will curate, create, launch and maintain content for broad use, designed for both digital self‑serve and instructor‑led formats.

Partnering with Product Marketing, Product Management, Sales and Sales Enablement, the Content Enablement Program Manager will work cross‑functionally to ensure consistency, accuracy and relevance of sales and partner‑facing content, while measuring impact against agreed performance outcomes.

This is a Hybrid position with three days per week in our Newcastle or Winnersh office.

Key Responsibilities

• Collaborate with Product Marketing, Marketing, Product Management, Sales and Sales Enablement to ensure content reflects the latest positioning, value propositions and product capabilities
• Curate, create, launch and maintain the content sales teams need to effectively sell our products and support strategic initiatives
• Manage feedback loops and content analytics to refine materials based on usage, feedback and business impact
• Ensure relevancy, discoverability and usability of content within enablement platforms
• Manage and deliver 2–3 projects in parallel
• Report on the impact of content enablement activities against defined performance outcomes and objectives

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Key Qualifications

• 3+ years of combined experience in a SaaS business in Sales Enablement, Sales or Product Marketing roles
• Experience with content design and enablement platforms
• Innovative mindset, with a willingness to challenge the status quo and explore new approaches
• Strong relationship‑building skills at mid to senior levels, with the ability to articulate ideas professionally
• Highly organized, with a natural inclination for planning and execution
• Ability to independently lead discrete workstreams with limited oversight
• Exceptional written and verbal communication skills
• Collaborative team player, able to work effectively across functions
• Comfortable with ambiguity and able to deliver with agility