Content Creator

dmg media; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing media company in the United Kingdom is seeking a versatile Content Creator to lead video content across social platforms. The ideal candidate will star in daily videos for TikTok and Instagram, engaging audiences while embodying the brand's voice. Responsibilities include developing engaging storytelling formats and building community interaction. If you love being on camera, this role is perfect for you, offering opportunities to create authentic content around food and lifestyle topics.

Benefits

25 days' holiday, increasing by 1 per year up to 30

Pension plan and life cover

Discounts on shopping and dining

Onsite gym and health facilities

Qualifications

• Confident and natural on camera.
• Deeply familiar with TikTok and Instagram storytelling.
• Excited by food, wellness, fitness, or lifestyle content.

Responsibilities

• Star in daily short-form videos for TikTok and Instagram.
• Work with creative leads to develop recurring formats and series.
• Engage with followers to build a community.

Skills

On-camera confidence

Familiarity with TikTok

Cultural awareness

Creative storytelling

Job description

Overview

We are launching a new challenger brand in the fast-growing functional Food & Beverage category, with retail and DTC rollout in the UK starting in March. We're looking for a Content Creator to be the face and voice of the brand across social platforms - creating daily, platform-native video content that builds awareness, community and cultural relevance. You'll work closely with the brand creative lead, producers and the wider DMG New Media team to create short-form video for TikTok, Instagram and emerging platforms. This is an ideal role for someone who:

• Loves being on camera
• Understands what performs on social
• Wants to build their personal brand while helping launch a real business

Responsibilities

• On-Camera Content Creation: Star in daily short-form videos for TikTok, Instagram and other platforms; Bring energy, personality and authenticity to brand storytelling; Help turn brand ideas into relatable, human content
• Storytelling & Format Development: Work with creative leads to develop recurring formats and series; Contribute ideas based on trends, culture and audience behaviour; Help test and refine hooks, narratives and storytelling styles
• Community & Audience Engagement: Respond to comments and engage with followers where appropriate; Help build a sense of community and two-way conversation with audiences; Represent the tone and values of the brand on social
• Production Collaboration: Work closely with producers and editors on shoot days; Be comfortable with both quick-turnaround filming and more produced shoots; Support pop-ups, retail moments and live activations when needed

Qualifications

• Confident and natural on camera
• Deeply familiar with TikTok and Instagram storytelling
• Comfortable filming both structured and spontaneous content
• Curious, creative and culturally plugged in
• Excited by food, wellness, fitness or lifestyle content (a plus)
• You might already be: a creator building your own platform; a presenter or performer; someone making social content who wants a bigger opportunity

Benefits

• 25 days' holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics