Content and Engagement Manager - Maternity Cover

Mobilise; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A social care tech startup is seeking a Content and Engagement Manager for a maternity cover role on a 13-month contract. This hybrid position involves engaging directly with unpaid carers by creating impactful content and running marketing campaigns. You'll utilize your experience in content marketing, leverage technology, and work closely with a diverse team to enhance the support provided to carers. The role requires strong empathetic communication skills and an ability to drive engagement metrics effectively.

Benefits

25 days holiday plus public holidays

Pension with 4% employer contribution

Private medical cover

Home working allowance up to £500

Employee share options

Qualifications

• Proven experience in content marketing, specifically targeting empathetic content.
• Strong background in creating segmented and dynamic email campaigns.
• Excellent writing skills with attention to grammar and tone.

Responsibilities

• Lead planning and execution of campaigns to support unpaid carers.
• Analyze engagement metrics and adapt strategies for improvement.
• Create insightful and engaging LinkedIn content and articles.

Skills

Content marketing

Empathy

Email campaign management

Use of AI in workflows

Creativity encouragement

Grammar and tone checking

Video content creation

Canva proficiency

Education

Experience in content marketing

Tools

Hubspot

Salesforce

MailChimp

Canva

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over‑50s age inclusive jobs board.

Content and Engagement Manager

Maternity leave cover - 13 month contract

About Mobilise

Mobilise is a social care tech startup business, and has become the UK's fastest growing online provider of support for the UK's 13.6 million unpaid adult carers (someone who supports a family member or friend due to illness, disability, mental ill health or substance misuse issues). We believe caring for a family member, friend or neighbour should be properly supported so that together we care and thrive.

We've worked with 40+ local authorities and the NHS to find new ways to support carers in their areas. We have ambitious plans to grow the number of clients we work with, so that we can reach more carers and develop new tools.

We're a small but growing team with 24 full and part time members - many of whom have experience of caring. We work remotely, with one day a week working together in London. We are an inclusive employer, valuing diversity and the unique perspectives each individual brings.

We believe passionately in our mission, so we work hard to be ambitious in the change we make. We bring our whole selves to work, we support each other to learn and grow - including through learning from mistakes (and even celebrating them!). As a values led organisation our people have a values led approach.

The Role

Engaging with unpaid carers is the bread and butter of the support we provide, and the Content and Engagement Manager role is central to our ability to have a deep and meaningful impact on the lives of the community we support.

As well as being the arbiter of quality, you'll implicitly understand that you can't make change without being heard. As a result, you'll champion and create high‑performing content, social and email marketing campaigns that really make a difference.

Day to day, you'll lead the planning and execution of our campaigns, from community listening to creative ideation, on to production. Making sure that carers can continue to rely on Mobilise for high‑quality, engaging information, advice, guidance and even some humour. You'll be prepared to tear up the plan in pursuit of timely communication that gets people's attention.

You'll need to be highly empathetic and an excellent listener to dial in to the trials and tribulations of caring life - but you'll be well supported by experts‑through‑experience within the company.

As a technology company, data sits at the heart of what we do. So after publication, you'll analyse the results, reflect, adapt and design tests to continue to learn and work out what makes our audience tick.

You'll also help tell our story to partners and commissioners, creating thoughtful, insight‑led LinkedIn content and articles that shine a light on the difference Mobilise makes. Working closely with our Partnerships and Business Development teams, you'll make sure our work is seen, understood, and celebrated.

You'll take a pragmatic approach to managing our content and engagement budgets, using them wisely to amplify impact, balance team workload, and keep our creative ambitions achievable.

About you

As an experienced content marketer, you'll be able to:

• Evidence excellence in previous roles
• Demonstrate smart use of AI within your workflows
• Have experience working with content requiring a highly empathetic approach
• Give examples of how you have encouraged creativity
• Tell us about times where you have created email campaigns with dynamic content and segmentation
• Be confident and interested in using appropriate technology for the role. For example Hubspot, Salesforce or Email platforms like MailChimp, Klaviyo or ConstantContact.
• Quickly spot grammar, tone of voice and brand issues and coach colleagues to correct them from occurring in the future.
• Leave us in no doubt that you're a do‑er, and that getting your hands 'dirty' is part of your enjoyment of the role.
• Share examples of your writing and other content you've created including work on video.
• Use Canva like a pro. Background? What background?

Success measures

• Maintain a high quality content pipeline across a range of topics and outputs (articles, guides, events, surveys, videos)
• Consistently strong engagement metrics (email open and click‑through rates, LinkedIn reach and interactions)
• Team development, wellbeing and performance maintained

Outline of responsibilities

B2C

• Lead content planning and delivery across emails, articles, surveys, and events, ensuring variety, quality, and relevance.
• Write and edit impactful content that supports carers with practical advice and empathy.
• Plan Mobilise Moments surveys, turn insights into stories, and share learnings across the team.
• Oversee weekly and ad‑hoc emails, using data, testing, and segmentation to boost engagement.
• Curate monthly events and repurpose recordings for wider reach.
• Manage the B2C content budget to maximise engagement and team capacity.

B2B

• Shape and deliver LinkedIn, article, and newsletter content that builds Mobilise's visibility and credibility.
• Collaborate with the Partnerships team to align content with growth goals.
• Write and review thought leadership pieces, often supporting colleagues or freelancers.
• Create and share engaging social and video content that spotlights our work and values.
• Monitor results, share insights, and adapt plans to keep performance on track.
• Co‑manage the B2B content budget for commissioned work and creative support.

Benefits & Terms

Location: Currently we all work on a hybrid basis - working remotely from home for most of the week but meeting up one day a week in a shared working space in central London.

Hours: Full Time

Holidays: 25 days per year & public holidays (pro rata for part time), plus your birthday.

Working pattern: Typically 9am-5pm, Monday to Friday, UK time.

Contract: 13 Months

Technology: A laptop will be provided, you will need to have a reliable internet connection.

Pension: 4% employer pension contribution

Private medical cover: Optional cover available for employee

Employee share options: An opportunity to share in the success of the business

Home working allowance: up to £500 towards office equipment exclusively for business use e.g. desk, chair

Training and development

As a team working collaboratively together we learn a lot from each other each day. Reviewing personal development is part of our regular assessment process and we make good use of our wider networks and training budget to provide ongoing learning opportunities.

As a socially impactful startup, Mobilise employees are able to see the benefit of their work on the lives of individual carers every day.

Equal Opportunities Statement

Mobilise is an equal opportunities employer, and we are committed to providing an inclusive, supportive and diverse work environment. We welcome and encourage applications from individuals of all backgrounds. We take safer recruitment very seriously and will obtain references and where appropriate to the role we will conduct DBS checks.

How to apply

Click "Apply for This Job" at the top of this page. You will need to enter your contact details, upload a one page cover letter and CV and answer three short questions. We encourage applications from people of all backgrounds, including those with disabilities or from minority groups.

Agencies

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