Communication manager/ Email Marketing Specialist

Madfish; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in the United Kingdom is looking for a passionate Email Marketing & Deliverability Specialist. In this hybrid role, you will manage the email infrastructure to ensure high deliverability and create effective marketing campaigns. Ideal candidates have 2+ years of experience in the gambling industry or in email deliverability, solid analytical skills, and basic HTML knowledge. This position offers a flexible work schedule, 28 days of vacation, and a supportive work environment.

Benefits

28 calendar days of vacation

Paid sick leave

Sports compensation

Compensation for courses and training

Birthday off

Regular salary reviews

Qualifications

• 2+ years of experience in the gambling industry.
• Strong analytical thinking with data.
• Hands-on experience running large-scale email campaigns.
• Basic knowledge of email authentication protocols (SPF, DKIM, DMARC).

Responsibilities

• Set up and maintain email infrastructure for deliverability.
• Develop and execute email marketing campaigns.
• Analyze campaign performance and optimize strategies.
• Troubleshoot deliverability issues effectively.

Skills

Email deliverability expertise

Data analysis

Knowledge of marketing automation

HTML/CSS basics

Multi-channel marketing

Proactive mindset

Upper-intermediate English communication

Job description

BigD is seeking a passionate Email Marketing & Deliverability Specialist to join our team. In this hybrid role, you’ll set up and maintain our email infrastructure to ensure top deliverability while also creating and executing effective marketing campaigns.

What You’ll Do:

Communication (sms, Email, app etc) Deliverability & Infrastructure

• Development and implementation of retention marketing strategies (email, SMS, push).
• Optimization of Customer Journey Map to increase customer engagement.
• A/B testing to improve the effectiveness of email and SMS campaigns.
• Analysis of LTV, AOV, and Retention Rate, with developing strategies for their growth.
• Collaboration with the CRM team to create high-quality content.
• Competitors research

Email Marketing

• Review and audit the current email infrastructure setup.
• Develop and execute campaigns (newsletters, triggers, automated flows).
• Ensure compliance with GDPR, CAN-SPAM, and other global email regulations.
• Analyze performance (open rate, CTR, conversions) and optimize campaigns.
• Configure and monitor SPF/DKIM/DMARC records, manage IP/domain reputation, and handle warm-ups.
• Troubleshoot deliverability issues (blacklists, spam traps, bounce handling).
• Track inbox placement, spam complaints, and other key deliverability metrics.

What We’re Looking For:

• 2+ years of experience in gambling industry.
• 2+ years of experience in email deliverability and/or marketing. Strong analytical thinking: working with data, identifying growth opportunities, and optimizing processes.
• Solid knowledge of email authentication protocols (SPF, DKIM, DMARC), feedback loops, and sender reputation management.
• Basic HTML/CSS skills for troubleshooting email templates.
• Understanding of multi-channel marketing (SMS, push, WhatsApp).
• Hands-on experience running and optimizing large-scale email campaigns (10k–1M+ sends).
• Upper-Intermediate English with strong written and verbal communication skills.
• Proactive, independent, and detail-oriented mindset.

Working conditions:

• Direct communication with the core TEAM
• 28 calendar days of vacation
• Paid sick leave
• Sports compensation
• Compensation for courses and training
• Day off for birthday
• Flexible work scheduleRegular salary reviews
• Salary paid at a favorable rate
• Non-toxic work environment, free of bureaucracy
• Stable salary payment