Commercial Sales Director

Hubbul; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading international exhibition organization in London is seeking an experienced Sales Director to lead the commercial strategy for a flagship Pan-African defence and security exhibition. The ideal candidate has 7-10 years of B2B sales experience, a strong network in the industry, and proven leadership skills. Competitive compensation including a base salary of £80,000 plus commission and excellent benefits are offered.

Benefits

Base salary of £80,000

Commission

Excellent benefits

International travel opportunities

Qualifications

• 7-10+ years of B2B sales experience, ideally within large-scale international exhibitions.
• Proven track record of exceeding commercial targets and growing revenues.
• Strong network within the African and global defence/security industries.
• Experience managing and motivating sales teams.
• Willingness to travel extensively across Africa and internationally.

Responsibilities

• Develop and execute a comprehensive sales strategy to achieve revenue targets.
• Drive exhibitor and sponsorship acquisition across defence, aerospace, security sectors.
• Build and manage relationships with defence contractors and government officials.
• Lead and mentor a high-performing sales team.
• Collaborate with marketing and operations teams to ensure consistent delivery.

Skills

B2B sales experience

Commercial and strategic leadership

Strong network in defence/security industries

Confident communicator

Sales team management

CRM skills (Salesforce)

Education

Degree educated

Job description

Overview

Sales Director - Flagship International Exhibition
London 80,000 + Commission + Excellent Benefits

I am recruiting on behalf of my client for an experienced Sales Director to lead the commercial strategy for a flagship Pan-African defence and security exhibition and conference.

Responsibilities

• Develop and execute a comprehensive sales strategy to achieve revenue targets
• Drive exhibitor and sponsorship acquisition across defence, aerospace, security, and related sectors
• Build and manage strong relationships with defence contractors, government officials, international delegations, and trade associations
• Lead and mentor a small but high-performing sales team, monitoring performance and KPIs
• Collaborate with marketing, content, and operations teams to ensure consistent messaging and delivery
• Oversee international agents and country pavilions to maximise participation
• Monitor global defence market trends, identifying new opportunities for growth

About You

• 7-10+ years of B2B sales experience, ideally within large-scale international exhibitions (experience in defence, aerospace or security strongly preferred)
• Proven track record of exceeding commercial targets and growing revenues
• Strong network within the African and global defence/security industries (experience with events such as IDEX, AAD, DSEI is an advantage)
• Degree educated with excellent commercial and strategic leadership skills
• Confident communicator and negotiator with senior-level stakeholders
• Experience managing and motivating sales teams
• Comfortable working across diverse geographies and cultures
• Willingness to travel extensively across Africa and internationally
• Strong CRM skills (Salesforce desirable)

Package

• 80,000 base salary + commission
• Excellent benefits
• International travel opportunities

This is an exciting opportunity for a commercially astute sales leader who thrives on building global partnerships and delivering growth on a high-profile international stage.

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