Role Summary
This role is a key part of the Group Commercial Finance team, providing support across two primary areas: the emerging Travel eSIM business opportunity and the established Group Commercial team. The Travel eSIM business represents a new and strategic venture. This role will contribute to the successful global launch, continuous development, and integration of new processes and controls to ensure ongoing success. The Group Commercial team, established several years ago, is dedicated to supporting, challenging, and enabling local Lebara country teams to enhance and deliver trading performance. As Lebara embarks on a new phase of growth under new ownership, the Commercial team is poised for an exciting period of transformation. The Group Commercial Finance team remains lean, effectively leveraging expertise from the Commercial Data and Analytics team, Group Finance, and local in-country finance teams.
Responsibilities
Travel eSIM opportunity
- Financial Analysis:
1. Support test and learn financial analysis during MVP and scale up phase.
2. Provide end-to-end financial support for the successful launch and scaling of the new Travel eSIM business, including tracking actuals vs business plan, monitoring acquisition costs and repeat purchase metric.
3. Evaluate customer unit economics across different personas and ensure key stakeholders understand implications vs business plan.
- Budgeting & Cost Control:
1. Develop robust monthly budgets and reforecasts as business starts to scale up.
2. Ensure month end actuals are clearly understood and actions in place to improve business performance.
3. Work with Group Financial Control team to embed robust month end controls and appropriate controls.
4. Assist with monthly revenue recognition calculation.
5. Ensure relevant compliance teams (tax and legal) have required information so Lebara remains fully compliant.
- Group Commercial
Marketing Spend & ROI
1. Track monthly marketing spend vs plan and evolve marketing KPIs to better assess channel efficiency, cost per acquisition, and campaign performance
2. Support new Marketing Approval Framework reviews.
Customer profitability
1. Calculate and report quarterly CLTV metrics, continuously refining the methodology to deliver deeper, actionable commercial insights that deliver incremental profit and revenue.
- Stakeholder support
3. Provide ad hoc strategic and financial analysis to senior stakeholders, including the Group Commercial Finance Director, Group CCO, and Managing Director of the Travel eSIM business.
Person Specification
ESSENTIAL:
- Advanced proficiency in Microsoft Excel, including complex formulas, pivot tables, scenario analysis and modelling skills.
- Excellent reporting and presentation skills, with the ability to communicate financial information clearly to non-finance stakeholders.
- Exposure to planning cycles, bottom up and top down forecasting.
- Strong analytical and problem-solving abilities to identify trends and provide commercial recommendations.
DESIRABLE:
- Familiarity with ERP and financial systems, month end close process.
- Experience with customer analytics, including lifetime value calculation and segmentation
- Strong interpersonal skills to influence and engage senior leadership and stakeholders.
- Understanding of telecom products and unit economics.