Cluster Marketing Manager

Mar Hall Golf & Spa Resort; Bishopton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious luxury resort in Scotland is seeking a Cluster Marketing Manager to oversee marketing activities for its properties. The role involves creating engaging content, managing campaigns across digital and print, and ensuring brand consistency. Ideal candidates will have a marketing degree, experience in hospitality, and strong skills in digital marketing and stakeholder management. The position offers a comprehensive benefits package including discounts and hotel accommodations.

Benefits

Hotel Accommodation

Food Discounts

Golf & Spa Discounts

Friends and Family Discounts

Free On-site Parking

Complimentary Use of Leisure Facilities

Qualifications

• Proven experience in a marketing role, ideally within hospitality, tourism, or luxury brands.
• Creative, organised, and able to manage multiple projects across different locations.
• Confident communicator with excellent stakeholder management skills.

Responsibilities

• Plan and deliver integrated marketing campaigns for both hotels across various channels.
• Manage day-to-day marketing activity, including website content and social media.
• Monitor campaign performance and produce regular reports with recommendations.

Skills

Digital marketing

Content creation

Social media management

CRM

PR

Education

Marketing degree or equivalent qualification

Tools

Marketing analytics tools

Job description

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Location: Mar Hall, Bishopton (near Glasgow) & The Bruntsfield Hotel, Edinburgh

Reports to the Resort Director and General Manager, working closely with the JA Resorts & Hotels Marketing Team.

About the Hotels

Mar Hall Golf & Spa Resort
Part of the prestigious JA Resorts & Hotels portfolio, Mar Hall is a five-star luxury resort set on a scenic 240-acre estate along the banks of the River Clyde. Combining historic elegance with modern luxury, it features beautifully appointed rooms and suites, a championship golf course, an indulgent spa, and exceptional dining experiences. Mar Hall is a sought-after destination for relaxing getaways, unforgettable weddings, and high-profile corporate events.

The Bruntsfield Hotel
Also part of the JA Resorts & Hotels collection, The Bruntsfield is a charming boutique hotel in the heart of Edinburgh, overlooking the green expanse of Bruntsfield Links. Known for its stylish interiors, locally inspired dining, and warm Scottish hospitality, it offers a welcoming retreat for leisure travellers, business guests, and locals. The Bruntsfield blends the comfort of a neighbourhood favourite with the standards of an international hospitality brand.

About the Role
We are seeking a talented Cluster Marketing Manager to deliver impactful marketing activity across these two distinctive Scottish properties. This is a hands-on role managing all marketing channels, ensuring each hotel's unique brand identity is showcased while driving guest engagement, bookings, and loyalty.

Key Responsibilities

• Plan and deliver integrated marketing campaigns for both hotels across digital, social, PR, print, and partnership channels.
• Manage day-to-day marketing activity, including website content, SEO, social media, CRM, and email marketing.
• Create engaging, on-brand content tailored to each property's audience and tone of voice.
• Oversee and coordinate with external agencies (PR, digital, design, Social media, and photography) to ensure quality and consistency.
• Monitor campaign performance, analyse results, and produce regular reports with recommendations.
• Maintain consistent brand presentation across all channels and guest touchpoints.
• Manage assigned marketing budgets for each property, ensuring effective spend and ROI.
• Support sales, events, and revenue teams with promotional activity and marketing collateral.
• Spend time on-property at both locations to align marketing with guest experience and local market opportunities.

About You

• Marketing degree or equivalent qualification.
• Proven experience in a marketing role, ideally within hospitality, tourism, or luxury brands.
• Strong skills in digital marketing, content creation, social media, CRM, PR and email campaigns.
• Creative, organised, and able to manage multiple projects across different locations.
• Confident communicator with excellent stakeholder management skills.
• Experienced in using marketing analytics tools to measure performance and guide decisions.
• Full UK driving licence and flexibility to travel between properties.

Benefits:

• Hotel Accommodation, Food, Golf & Spa discounts
• Friends and family discounts
• Recommend a Friend
• Free on-site parking
• Complimentary use of Leisure Facilities
• Employee Assistance Programme