Client Solutions Manager, Entertainment - Global Business Solutions - London

TikTok; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading social media platform is seeking a Media Strategy Manager responsible for driving media strategy and managing client relationships. The ideal candidate has experience in digital marketing and account management, with strong analytical skills. This role offers the opportunity to work at a company that inspires creativity and values diversity.

Qualifications

• Experiential account management in digital marketing.
• Tangible experience executing on a biddable network.
• Knowledge of tracking, attribution, and measurement.

Responsibilities

• Drive media strategy and implementation of campaigns.
• Support sales team on pre-sale research and pitches.
• Monitor and analyze ad campaigns for optimization.

Skills

Account management experience

Digital marketing expertise

Ability to analyse data

Attention to detail

Project management skills

Tools

Excel

Google Sheets

Tableau

Power BI

Job description

Responsibilities

• Driving media strategy, planning, and implementation of campaigns to deliver against clients' business goals
• Support and work with the sales team on pre-sale research and pitch
• Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
• Outline and oversee measurement strategy, tracking, and results delivery
• Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
• Manage and grow post-sale client relationships with advertisers of all sizes
• Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution
• Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
• Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
• Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Share marketplace feedback and guide our advertising strategy
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
• Demonstrate deep analytical ability, and develop great expertise in TikTok’s proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers

Qualifications

Minimum Qualifications:

• Demonstrated experience of account management/performance experience in digital marketing
• Tangible experience executing on a biddable network
• Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
• Ability to analyse data and identify insights to assess campaign performance

Preferred Qualifications:

• Results oriented with high attention to detail and strong organisational skills
• Proactive attitude with excellent project management, organisational, and analytical skills
• Ability to effectively translate technical language to non-technical stakeholders
• Experience diagnosing and solving technical problems with product and engineering teams
• Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
• Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders
• Experience working within the vertical

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.