Chinese Speaking Food Sales Executive

JAC Recruitment (UK) Ltd.; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

An international recruitment agency is seeking a Chinese-speaking Field Sales Executive based in London to drive sales growth in the FMCG sector. The successful candidate will be responsible for identifying new customers and expanding existing relationships through product demonstrations and strategic account management. A strong sales background and fluency in both Chinese and English are essential, along with the ability to work independently and travel as needed.

Qualifications

• 2–3 years of sales experience in the FMCG industry.
• Full UK driving license.
• Permission to work in the UK.

Responsibilities

• Identify and expand the customer base including stockists and end users.
• Conduct product demonstrations and manage relationships with trade partners.
• Support Trade Partners in developing sales in market.

Skills

Fluent Chinese (Cantonese or Mandarin)

Sales experience

Proficiency in English

Job description

We are seeking a Chinese-speaking Field Sales Executive with 2–3 years of sales experience in the FMCG industry and a full UK driving license.

The role is responsible for identifying and expanding the customer base, including stockists and end users, and for increasing product sales and market penetration across retail, wholesale, and restaurant channels.

What you’ll be doing?

Work closely with the Assistant Business Development Manager to develop and implement programs that will build sales and distribution.
• Identify those key strategic accounts and opportunities that will ensure effective coverage of
  the region, and tracking performance according to set objectives.
Support Trade Partners in developing in-market sales in the supply chain.
• Ensure healthy inventory level at Trade Partners warehouse for product availability and
  smooth supply across all relevant channels.
Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
• Collate and track information on distribution, prices and competitors’ activities to support
  business planning.
Manage and conduct product demonstrations and presentations to pitch for key accounts.
• Organize and conduct in-store demonstration and sampling activities, which may involve
  weekend working.
• Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line
  with relevant budgetary controls.
Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
• Represent them in Chinese trade events and maintain a good relationship with different trade
  contacts and associations.
• Build good relationships with Trade Partners and their sales teams, ensuring timely flow of
  information to support sales and development opportunities.
Update and manage trade customer records and contacts.
• Ensure effective trade coverage and regular field-based contact managing an economical yet
  comprehensive journey plan.
Support the company in ensuring a good representation and reputation of their brand in the trade to protect its brand image and equity.
Periodically update on the latest trends and findings in the market.
Business trip as and when the job requires.

Who are we looking for?

The ideal candidate will bring 2–3 years of sales experience in the FMCG industry and a full UK driving license.
Permission to work in the UK.
Able to speak fluent Chinese, either Cantonese or Mandarin. And proficiency in English.
Must have a full UK Driving licence as the job will involve driving.

*We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.

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