Chief Revenue Officer (Sales + Account Management)

Sampl; Brighton; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading product sampling company is seeking a Senior Commercial Leader to own and drive revenue growth across the UK, EU, and US. You will lead and coach a dynamic commercial team, manage proposals and pricing, and contribute to international expansion. Ideal candidates will have 10-15 years of experience in B2B Sales, particularly in FMCG or Beauty sectors, and be adept at consultative selling and complex negotiations. Competitive salary, hybrid working model, and significant growth opportunities await you.

Benefits

Competitive base salary + bonus

EMI share options

Flexible hybrid working

Pension scheme

Private healthcare

Generous holiday allowance

Regular team socials

Qualifications

• 10-15 years in senior B2B Sales / Account Management leadership roles.
• Experience selling into FMCG, D2C, Beauty, or Health sectors.
• Strong background in consultative and enterprise selling.

Responsibilities

• Own revenue performance across the UK, EU, and US.
• Lead Sales and Account Management teams to achieve commercial targets.
• Drive go-to-market strategies for new markets.

Skills

B2B Sales Leadership

Consultative Selling

Team Development

Pricing Strategy

Complex Deal Negotiation

Tools

Salesforce

Gong

Job description

About Sampl

Sampl is on a mission to digitise the product sampling industry, helping the world's leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries—including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao—our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we are one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

The Role

This is a senior commercial leadership role with full ownership of Sales and Account Management, responsible for revenue growth across the UK, EU and US. You will lead, coach and scale a growing commercial team, owning GTM structure, pricing, forecasting and expansion strategy. This is not a pure closing role—success comes from building a high-performing, repeatable revenue engine, not being the top seller. You will step into deals where it matters—enterprise pricing, RFPs, complex negotiations—and play a key role in international expansion and long-term commercial planning.

About You

We're looking for an experienced, growth-oriented commercial leader who thrives in a fast-moving, non-corporate environment.

You are

• Team-first and coaching-led, you develop people, not just pipelines
• Commercially sharp with strong consultative selling instincts
• Comfortable with complexity, enterprise deals, pricing, RFPs, long cycles
• Clear, confident and collaborative in how you communicate
• Hands-on when needed, but focused on scale and structure
• Pragmatic and positive, with no time for corporate theatre

Key Responsibilities

Revenue & Growth

• Own Sampl's revenue performance and commercial targets
• Balance new logo acquisition with expansion across existing accounts
• Build predictable pipeline generation, qualification and forecasting
• Increase enterprise-level AM maturity and multi-market relationships

Leadership & Team Development

• Lead Sales, Account Management, RevOps and Lead Gen functions
• Deliver structured coaching via regular 1:1s and team sessions
• Raise standards across discovery, consultative selling and AM
• Create a supportive, accountable, high-performance culture

Commercial Operations

• Own pricing, proposals and RFPs, reducing reliance on the CEO
• Drive adoption of Gong, MEDDPICC and forecasting disciplines
• Maintain strong Salesforce hygiene and workflows
• Turn Lead Gen into a high-output, sales-led function

GTM & Expansion

• Lead EU and US go-to-market strategy
• Shape ICPs, category positioning and commercial playbooks
• Support multilingual hiring (German, French, Spanish)
• Advise on scalable commercial org design

Cross-Functional Collaboration

• Partner with Marketing on messaging, case studies and pitches
• Influence Product with client insight and commercial intelligence

Experience & Skills

Essential

• 10-15 years in senior B2B Sales / AM leadership roles
• Experience selling into FMCG, CPG, D2C, Beauty, Pet, Health or MarTech
• Strong background in consultative, enterprise or agency-style selling
• Experience leading teams of 6-15+ in high-growth environments
• Strong experience with RFPs, pricing and complex deal cycles
• Familiar with Salesforce, Gong (or similar), MEDDICC/MEDDPICC

Desirable

• Experience scaling revenue in the EU and/or US
• Background in sampling, retail media or data-led marketing
• German, French or Spanish (or experience hiring multilingual teams)

Why Join Sampl

• A genuinely innovative product solving real problems for global brands
• Huge growth opportunity across the EU and US
• A senior leadership role with real strategic influence
• Transparent, high-trust partnership with the CEO
• A smart, ambitious commercial team ready to scale
• Modern, creative culture—no suits, no corporate nonsense

Benefits

• Competitive base salary + bonus tied to growth targets
• EMI share options
• Flexible hybrid working (2+ days/week in Brighton)
• Pension scheme
• Private healthcare & wellbeing package
• Generous holiday allowance, including year-end shutdown
• Regular team socials and supportive, high-energy culture

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.