Chief Marketing Officer

Chrona agency; Remote; GBP 120,000 - 180,000; Full time

Job summary

A global technology firm is seeking an experienced Chief Marketing Officer (CMO) to lead its marketing strategy globally. The role demands expertise in brand, performance, and growth marketing, focusing on scalable marketing engines to drive measurable user growth in fintech and Web3 markets. Ideal candidates will have over 8 years in marketing leadership, experience with multi-million-dollar budgets, and strong analytical skills. The firm promotes a remote work culture with competitive compensation and numerous benefits.

Benefits

Remote work and flexible schedule

Learning support for courses and conferences

Long-term incentive programs

International team retreats

Flexible days off

Qualifications

• 8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high-growth tech.
• Proven success in scaling global marketing across multiple regions.
• Strong analytical mindset with confidence in data, forecasting, and financial modeling.

Responsibilities

• Develop and execute a global marketing strategy across all business units.
• Lead brand, performance, creative, content, community, and regional marketing teams.
• Manage high-budget marketing investments across multiple regions.

Skills

Leadership

Data analysis

Brand marketing

Performance marketing

Communication skills

Job description

About the Company

International technology company building infrastructure and products in the blockchain, digital assets, and Bitcoin mining sectors. The products are used by millions of users worldwide, with a distributed, international team.

We are looking for an experienced Chief Marketing Officer (CMO) to lead the global marketing strategy across brand, growth, digital performance, communications, partnerships, regional expansion, and community.

This executive role will shape the companys market presence, build scalable marketing engines, and drive measurable user and revenue growth across international markets.

Responsibilities

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy across all business units.

• Lead brand, performance, creative, content, community, and regional marketing teams.

• Build long-term positioning in fintech, Bitcoin, and Web3 markets.

• Align marketing with product, business development, and executive leadership.

User Acquisition & Growth

• Oversee paid performance channels across global markets.

• Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics.

• Lead growth experiments, funnel optimization, and conversion improvements.

• Manage high-budget marketing investments across multiple regions.

Brand, Communications & Creative

• Own brand identity, messaging, and tone of voice across all customer touchpoints.

• Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.

• Oversee PR, media relations, and market positioning.

• Ensure brand consistency across regions, channels, and platforms.

Product Marketing & Market Expansion

• Connect product value with market needs through segmentation, GTM strategies, and localization.

• Define and communicate product positioning and use cases for global audiences.

• Support launches in new regions with localized marketing plans.

Partnerships & Ecosystem Marketing

• Build high-impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.

• Collaborate with B2B, BD, and ecosystem teams on integrations and co-marketing.

• Develop cross-channel partner activation strategies.

Data, Analytics & Reporting

• Build a data-driven marketing culture with clear KPIs, dashboards, and forecasting.

• Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.

• Present performance insights to executive leadership and the board.

Team Leadership & Operations

• Lead, mentor, and scale a global, multi-disciplinary marketing organization.

• Establish operational processes, performance cycles, and cross-functional alignment.

• Manage marketing budgets, resources, and external partners.

Requirements

• 8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high-growth tech.

• Proven success in scaling global marketing across multiple regions.

• Experience managing multi-million-dollar annual marketing budgets.

• Strong expertise in both brand and performance marketing.

• Experience with international expansion.

• Deep understanding of lifecycle marketing, GTM strategy, and funnel optimization.

• Strong analytical mindset with confidence in data, forecasting, and financial modeling.

• Excellent communication and cross-cultural leadership skills.

• Fluent English (C1+).

• Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory.

We Offer

• Competitive compensation (discussed individually).

• Remote work and flexible schedule.

• Learning support — courses, English classes, conferences (up to 100% reimbursement).

• Long-term incentive programs.

• International team retreats.

• Recognition programs and performance-based rewards.

• Flexible days off: local holidays, sick days, and extended vacation.

• Results-driven culture focused on impact, not burnout.