Campaign & Communications Manager

ROSE & YOUNG RECRUITMENT LTD; Daventry; On-site; GBP 45,000 - 60,000; Full time

Job summary

A recruitment agency in the UK is seeking a Campaign & Communications Manager to lead targeted marketing campaigns across various channels. The successful candidate will be commercially minded, data-driven, and skilled in delivering measurable campaigns. With a minimum of 5 years' experience in campaign management, this role requires strong planning abilities, proficiency in CRM tools, and exceptional stakeholder management skills. Join a dynamic team and drive impactful marketing initiatives.

Qualifications

• Minimum 5 years' experience in campaign management or digital marketing.
• Proven track record of delivering lead-generating campaigns.
• Experience with CRM platforms and website CMS.

Responsibilities

• Develop and deliver targeted product and market-specific campaigns.
• Own campaign performance reporting and ROI analysis.
• Collaborate with sales and product teams to align campaign activity.

Skills

Campaign planning and execution

Analytical mindset

Stakeholder management

Audience segmentation

Commercial focus

Proficiency in marketing tools

Education

Degree in Marketing, Communications, or related field

Tools

CRM platforms

Paid media tools

Website CMS

Job description

About the Role

This role is focused on driving consideration and conversion through targeted, market-specific campaigns and communications. The Campaign & Communications Manager will lead the delivery of product-focused marketing activity across CRM, websites, social media, and paid channels, with a strong emphasis on performance, audience segmentation, and sales enablement. The ideal candidate will be commercially minded, data-driven, and skilled at building relationships across teams to deliver high-impact, measurable campaigns.

Key Accountabilities

• Develop and deliver targeted product and market-specific campaigns across CRM, websites, social media, and paid channels.
• Own campaign performance reporting, including lead generation, conversion tracking, and ROI analysis.
• Create and manage product collateral and sales enablement materials to support commercial teams.
• Optimise CRM communications through segmentation, automation, and performance analysis.
• Work closely with sales, product, and digital teams to align campaign activity with business goals.
• Support website content and landing page development to improve campaign effectiveness and user experience.
• Manage paid media campaigns, particularly LinkedIn, including targeting, creative development, and reporting.
• Deliver market-specific communications that reflect audience needs and commercial priorities.
• Use data and insights to continuously improve campaign strategy and execution.

Qualifications

• Minimum 5 years' experience in campaign management, digital marketing, or CRM communications.
• Degree or equivalent qualification in Marketing, Communications, PR, Events Management or a related field.

Experience

Proven track record of delivering lead-generating campaigns and reporting on performance.

Experience working with CRM platforms, paid media tools, and website CMS.

Familiarity with sales enablement and product marketing in a B2B or B2C environment.

Skills and Abilities

• Strong campaign planning and execution skills across digital and CRM channels.
• Analytical mindset with experience in performance tracking and reporting.
• Excellent communication and stakeholder management skills.
• Commercially focused with a deep understanding of audience segmentation and funnel strategy.
• Collaborative and confident working cross-functionally with sales, product, and content teams.
• Proficient in marketing tools including CRM, CMS, social media platforms, and analytics dashboards.