Buyer Relations Manager - Americas (Events)

M&I; Greater London; Hybrid; GBP 60,000; Full time

Job summary

A global event management company is seeking a Buyer Relations Manager for the Americas market. This hybrid role emphasizes proactive sales to recruit buyers for high-profile events. Candidates should have proven sales experience, particularly in the MICE sector, and a passion for creating meaningful connections. The role involves frequent international travel and mentorship opportunities. Competitive compensation, including a £60,000 OTE, is offered alongside robust benefits and a focus on work-life balance.

Benefits

Competitive salary

Paid holiday (36 days)

Health insurance contribution

Employee Assistance Programme access

Enhanced maternity/paternity leave

Travel opportunities

4 pm Friday finish

Qualifications

• Proven sales experience with a track record of exceeding targets.
• Previous experience in events or the MICE industry.
• Energetic, driven, and commercially minded.

Responsibilities

• Drive buyer recruitment for M&I events.
• Manage the full recruitment process from prospecting to confirmed attendance.
• Network and build relationships with clients.

Skills

Sales experience

Negotiation skills

Communication skills

Networking with C-level executives

Time management

Tools

CRM

Office 365

Job description

Buyer Relations Manager – Americas (Events)

Central London, Borough (Hybrid)

Our Story

Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.

M&I bridges the MICE and leisure travel sectors through one-to-one meetings, inspirational social events, education, and destination discovery activities. We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.

At M&I we connect the global MICE industry through world-class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human-to-human connections to secure high-quality business.

The Role

We’re recruiting for a Buyer Relations Manager dedicated to the Americas market, working American hours (11:00 – 19:00 UK time). This is a proactive sales role with a strong emphasis on new business development and achieving monthly targets.

You’ll be responsible for driving buyer recruitment for our world-class M&I events, hitting the ground running with high-volume outbound calls and strategic outreach. A strong sales background in the MICE industry is essential.

As well as intensive telesales campaigns, this role involves regular international travel at our M&I events, attendance at industry trade shows and the possibility of face-to-face sales trips as we evolve in the future.

Note, internally this role will be known as ‘Senior Business Development Manager’.

Additionally, you’ll:

• Expand our global buyer network by identifying new opportunities in the MICE sector.
• Provide mentorship to junior team members and contribute to team development.
• Reach and exceed personal buyer recruitment targets every month.
• Manage the full recruitment process from prospecting to confirmed attendance of buyers.
• Nurture long-lasting relationships with clients and develop a thorough understanding of their business.
• Keep up with industry trends to advise management on strategies and tactical development.
• Attending the events to further develop relationships with your clients and assist with onsite event management.

Due to the nature of the events industry, you may occasionally be required to work outside of hours to meet deadlines.

To be considered as a Buyer Relations Manager, you’ll need:

• Proven senior sales experience with a track record of exceeding targets and driving revenue growth.
• Previous experience working in events, hotels, DMCs, venues, or elsewhere in the MICE industry.
• Passionate about the global meetings and incentives industry, with a keen interest in shaping high-impact connections across the Americas market.
• Energetic, driven, and commercially minded with a hunger to succeed in a fast-paced sales environment.
• Strong strategic sales and negotiation skills.
• Confident in both cold outreach and face-to-face presentations, with a consultative approach to relationship-building.
• Confidence in networking with C-level executives.
• Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Highly organised with strong time management and pipeline prioritisation skills.
• Ability to work independently and drive results with minimal supervision.
• Experience using a CRM and Office 365.
• Additional language skills are an advantage.

We offer a competitive salary and a thoughtful benefits package designed to support your well-being, growth and work-life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.

• £60,000 OTE, including performance-based incentives and an attractive compensation package.
• 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
• Receive £50/month contribution towards Bupa private health insurance, starting after probation.
• Access confidential 24/7 support through Health Assured’s Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
• Benefit from extended maternity leave and enhanced paternity leave to support growing families.
• Team members have the exciting opportunity to travel the world, providing support at our events.
• Start your weekend early with a 4 pm Friday finish!

Our Commitment to Diversity

Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.

How to Apply

We review every application with care and attention. If you're excited to contribute to our mission, we’d love to hear from you.

Applications are reviewed on a rolling basis. To ensure your experience and perspective are considered, we encourage you to apply early.