Brand Propositions Manager

Sainsbury’s Group; City of Westminster; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading retail company is seeking a Brand Propositions Manager to develop and execute brand strategies that enhance brand performance. You will collaborate with stakeholders and insights teams to create customer propositions that drive commercial objectives. Ideal candidates will possess strong brand strategy expertise and an insight-driven approach to brand management. This role offers a mix of responsibilities in a dynamic, inclusive environment with additional benefits including discounts and performance bonuses.

Benefits

Colleague discount on multiple brands

Performance-related bonus up to 20%

Private healthcare coverage

Cycle-to-work scheme

Access to range of discounts from other retailers

Employee Assistance Programme

Responsibilities

• Develop and drive brand plans to elevate brand performance.
• Collaborate with key stakeholders and insight teams.
• Create customer propositions based on real-time insights.

Skills

Brand Strategy Expertise

Customer and Commercial Focus

Insight‑Driven Decision Making

Communication and Stakeholder Relationships

Job description

Job Overview

As a Brand Propositions Manager at Sainsbury's, you will be responsible for developing and driving the brand plans by creating distinctive, bold, and differentiating propositions that elevate our brands and ensure their successful performance. You will work closely with key stakeholders across the business to gain alignment and input on the brand plans, answering strategic questions and collaborating with insight teams to inform the customer plans and proposition development. Your role will involve creating propositions that delight customers, meet the commercial needs of our business, and ignite creativity within our brand communication and channel teams, while using real‑time insights to anticipate risks and optimise the market opportunities. Through your brand strategy expertise and passion for our brands, you will play a vital role in shaping the annual and quarterly customer plans to reflect brand priorities and influence the channel plans for our brands.

Who you are

• Brand Strategy Expertise: Proven experience in developing and executing brand strategy/propositions.
• Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives.
• Insight‑Driven Decision Making: Experience using customer insights and real‑time data to inform brand strategy, anticipate risks, and optimise opportunities.
• Communication and Stakeholder Relationships: Strong experience building cross‑functional relationships which enables you to inspire, influence and execute our brand plans in a credible way.

Sainsbury's is on a mission to make good food joyful, accessible and affordable for everyone, every day. We're a multi‑channel, multi‑brand business serving millions of customers a day, with the UK's largest loyalty scheme and an ever‑evolving set of digital platforms. This equals over 1.2 billion transactions a year, presenting a volume, depth and complexity of data that few can match.

We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new – whether that's as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working.

Benefits

• Colleague discount: 10% on Sainsbury's, Argos, TU and Habitat online and in‑store, with possible increase to 15% at certain times of the year.
• Pensions scheme and life cover.
• Performance‑related bonus up to 20% of salary, depending on company performance.
• Annual holiday allowance, with the ability to buy up to an additional week of holiday.
• Private healthcare coverage.
• Season ticket loans.
• Interest‑free car loan up to £10k.
• Cycle‑to‑work scheme.
• Health cash plans.
• Salary advance, allowing access to a portion of pay before payday.
• Access to a range of discounts from hundreds of other retailers.
• Employee Assistance Programme.
• Up to 26 weeks' pay for maternity or adoption leave.
• Up to 4 weeks' pay for paternity leave.