Brand Manager - Katie Loxton

Joma Jewellery Ltd; Banbury; Hybrid; GBP 47,000 - 52,000; Full time

Job summary

A prominent fashion brand in Banbury, UK, is seeking a Brand Manager to elevate the Katie Loxton brand through creative marketing initiatives. This role involves managing B2C marketing campaigns, collaborating with internal teams, and championing sustainability in brand storytelling. The ideal candidate has a background in brand marketing, excellent communication skills, and a 'can do' attitude. Salary ranges from £47,000 to £52,000 with generous benefits.

Benefits

Generous staff discount

33 days holiday, increasing with service

Opportunities for personal development

Qualifications

• Proven track record as Brand Marketing Manager.
• Excellent communication and interpersonal skills.
• Highly organized with strong attention to detail.
• Experience working in the fashion industry desirable.
• Self-starter with a 'can do' attitude.

Responsibilities

• Managing B2C marketing initiatives and activations.
• Researching and onboarding new agencies and partners.
• Tracking performance against KPIs and evolving marketing plans.
• Managing relationships with PR agencies.

Skills

Brand Marketing Management

Digital Marketing

Influencer Marketing

Communication Skills

Creativity

Organizational Skills

Tools

PowerPoint

Excel

Job description

THE OPPORTUNITY

As Brand Manager for Katie Loxton, you’ll be at the heart of bringing our brand story to life throughdriving awareness, inspiring new customers, and shaping memorable brand moments that fuel growth and loyalty.

Consumer-obsessed and creatively bold, you’ll act as the brand guardian, ensuring every campaign, activation, and touchpoint reflects our vision and values. From seasonal campaigns to always-on activations, you’ll lead the charge in delivering exciting, integrated marketing activity that resonates with our community.

This is a role where strategy meets creativity. You’ll immerse yourself in cultural trends, spot opportunities for disruptive partnerships, events, and collaborations, and work closely with digital, ecommerce, creative, PR, and sales teams to make it all happen. You’ll also champion our sustainability commitments, ensuring they shine through in our brand storytelling.

As a natural relationship-builder, you’ll manage PRagencies, inspire internal teams, and mentor junior talent, driving collaboration and consistency across every channel. Analytical as well as imaginative, you’ll track performance, report against KPIs, and continuously evolve our marketing plans to push boundaries and deliver impact.

This is more than just a marketing role, it’s an opportunity to develop the voice of Katie Loxton, connecting with customers in fresh, innovative ways and ensuring our brand continues to grow and thrive.

The role is Monday - Friday 9am-5pm. You'll enjoy the exciting buzz of our stunning Head Office in Banbury, Oxfordshire three times a week on average with the flexibility to work from home for the remaining two days.

BEHIND THE BRANDS

We’re a family-run,entrepreneurial company with an exciting pace of life and abright and friendly team.We are passionate about creatingstunning productswith a personal touch andinnovating our businessbehind the scenes. We value creativity, collaboration and integrity.

HOW YOU'LL CONTRIBUTE

• Managing and executing B2C marketing initiatives and activations from conception to delivery, delivering against the overall marketing strategy, brand vision and goals
• Researching and onboarding new agencies and partners
• Staying deeply immersed in cultural movements and emerging marketing trends, conducting ongoing research to fuel bold, disruptive ideas that spark conversation and elevate brand visibility through initiatives such as partnerships, events, and collaborations
• Managing agency activity from briefing through to sign-off and implementation of plans
• Actively managing internal planning by creating and managing the seasonal brand marketing calendar, ensuring effective collaboration with other marketing channel teams, ensuring alignment with product launches and the trade calendar
• Developing and updating the brand marketing calendar, ensuring key dates aligns across the business, updating and communicating any changes as necessary
• Creating and managing briefs to the creative team, ensuring business goals and consumer insights are at the core of all activity
• Working closely with the Digital Marketing, Ecommerce and Creative teams to ensure brand marketing content is connected and fit for purpose
• Staying connected to the company’s sustainability goals and championing these
• Working closely with the social media and Influencer team throughout the season to ensure consistency across all channels and support all elements of our ambassador programme
• Manging the day to day relationship with the PR agency—managing samples, press days and the seasonal briefing process
• Briefing and reviewing press releases in collaboration with the copy team and PR agency
• Exploring press interview opportunities for key spokespeople to drive PR coverage
• Reporting on all brand marketing activity versus KPIs and presenting learnings back to the wider business
• Managing the brand marketing budget in partnership with the Senior Brand Manager

THE TALENT YOU'LL BRING

• Proven track record as Brand Marketing Manager
• Digital first thinking, with standout experience with influencer and social marketing
• Ability to develop and execute disruptive marketing plans
• Excellent communication and interpersonal skills
• Highly organised with strong attention to detail
• Creativity, with the ability to consistently align to the brand
• The ability to work practically as well as theoretically
• Ability to thrive in a dynamic evolving environment
• Experience working in the fashion industry desirable
• A self-starter, highly motivated, with a ‘can do’ attitude
• Efficient in Power Point and excel
• Excellent written communication skills

PERFECTLY PACKAGED

• Asalary of £47,000 - £52,000 DOE
• 33 days holiday rising to 35 with length of service inclusive of bank holiday
• Abroadbenefitspackageincluding our staff favourite – a very generousstaff discount acrossboth our brands. Seeall ofourbenefitson our careersportal
• Opportunities to make an impact as well as learn and developfurther
• An innovative and friendly workplacewith a team we’re proud to be part of. Find out more aboutus andour cultureon ourcareersportal

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts.

We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.