Brand Director

Freddies Flowers; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading flower delivery service is searching for a Brand Director to strategically lead the brand, ensuring growth and resonance. This role involves refining brand strategies, guiding creative execution, and mentoring a team. Ideal candidates will have over 10 years of brand leadership experience in consumer or lifestyle sectors, demonstrating creativity and strong commercial awareness. The position offers unique benefits including a chance to buy extra holiday days and discounted flowers for friends and family.

Benefits

Option to buy extra holiday days

Discounted flowers for friends/family

WFH (where applicable)

Learning and Development Support

Cycle to work scheme

Employee Assistance Programme

Discounted gym membership

Cash plan with Medicash

Health and wellbeing sessions

Team socials and events

Bi-Weekly lunch

And Flowers!

Qualifications

• 10+ years of experience in brand leadership roles.
• Background in consumer, beauty, lifestyle, or premium DTC industries.
• Ability to work hands-on in campaign planning and execution.

Responsibilities

• Refine brand strategy to drive awareness and growth.
• Lead creative teams to deliver compelling campaigns.
• Manage and coach brand team members.

Skills

Brand strategy development

Team leadership

Emotional intelligence

Creativity

Commercial awareness

Job description

About the Role:

As the Brand Director, you’ll be the strategic lead for our brand - ensuring it grows with clarity, consistency, and resonance. You’ll guide and support our brand vision, elevate execution across all customer touchpoints, and connect brand positioning to long-term business goals.

You’ll be the key voice of the brand, ensuring everyone is aligned and empowered to deliver standout work - while keeping our brand emotionally rich, culturally relevant, and commercially sharp.

This is an ideal role for someone with deep brand building experience in consumer, lifestyle, or luxury categories who is looking for a high-impact position and isn’t afraid to roll up their sleeves.

Responsibilities

• Brand Strategy & Positioning
  • Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance
  • Define brand architecture, messaging, and tone of voice
  • Lead seasonal and annual brand planning with input from key creative and commercial stakeholders
• Brand Direction & Execution
  • Support and mentor the brand and creative teams to deliver emotionally compelling campaigns and content whilst championing brand consistency
  • Deliver highly effective campaigns and content across socials, partnerships, press and events with clear, measurable goals
• Team Leadership & Collaboration
  • Manage and coach a Senior Brand Manager and Copy Lead, providing clear priorities and structured development
  • Represent the Brand team as part of the Senior Management Group
  • Act as a bridge between the creative and commercial teams, ensuring alignment
  • Nurture a positive and purposeful brand culture within the team
• Growth & Innovation
  • Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)
  • Use insight, intuition, and data to uncover brand opportunities and audience segments
  • Stay ahead of cultural trends and competitor activity
• An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC
• Willing and able to be hands‑on in campaign planning and delivery
• A sharp brand thinker with a deeply creative instinct and commercial awareness
• Highly collaborative and emotionally intelligent, with a mentorship mindset
• Comfortable working closely with a founder and creative‑led team
• Excited to build something beautiful, joyful, and culturally meaningful

Benefits

• Option to buy extra holiday days
• Discounted flowers for friends/family
• WFH (where applicable)
• Learning and Development Support
• Cycle to work scheme
• Employee Assistance Programme
• Discounted gym membership
• Cash plan with Medicash
• Health and wellbeing sessions with The Mind Clinic
• Team socials and events
• Bi-Weekly lunch
• And Flowers!

Inclusion

Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for