Brand & Content Lead

Raw Selection; Leeds; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading recruitment firm in Leeds is seeking a Brand & Content Lead to create and execute a content strategy across LinkedIn and YouTube. The role involves producing engaging video content and driving the personal brand of the founder. Ideal candidates are analytics-focused, skilled in video editing, and have a strong grasp of B2B content dynamics. This position offers autonomy and the opportunity to impact a private equity-focused brand significantly.

Benefits

Autonomy in strategy execution

Investment in tools and skills

Exposure to international clients

Qualifications

• Deep understanding of LinkedIn & YouTube content dynamics.
• Proven ability to grow a founder's personal brand.
• Strong video editing skills and process-driven.

Responsibilities

• Build and run a content strategy across LinkedIn & YouTube.
• Produce, edit, and repurpose video content.
• Manage a content calendar aligned to business goals.

Skills

LinkedIn content dynamics

Video editing (Premiere, Final Cut, CapCut)

Writing hooks and captions

Analytics-focused mindset

B2B content experience

Process-driven

Tools

Canva

Adobe Suite

Job description

Overview

Brand & Content Lead

Leeds City Centre | £35,000 - £50,000 p/a

This role is about building authority, creating high-impact content, and driving inbound opportunities from Private Equity clients and top-tier talent. You’ll own the personal brand of our Founder and Raw Selection across LinkedIn and YouTube.

Think strategy and execution - creating content that builds trust, generates attention, and positions us as the go-to search firm in Private Equity.

What You’ll Do

• Build and run a content strategy across LinkedIn & YouTube
• Produce, edit, and repurpose video content (YouTube > Shorts > LinkedIn)
• Write hooks, captions, and scripts that drive engagement
• Manage a content calendar aligned to business goals
• Track analytics, interpret results, and act on the data
• Create repurposing playbooks to get the most out of every piece of content
• Spot trends and move quickly to stay ahead in B2B content

Who We Are Looking For

• Deep understanding of LinkedIn & YouTube content dynamics
• Strong video editing skills (Premiere, Final Cut, CapCut)
• Canva required, Adobe Suite a plus
• Proven at writing hooks and captions that perform
• Analytics-focused and commercially minded
• Obsessed with content - you know what works and why
• Experience in B2B (professional services or PE space a bonus)
• Proven in growing a founder’s personal brand
• Process-driven and able to operate independently
• Based in Leeds

What You’ll Get

• Autonomy to build and execute a brand strategy
• Direct impact on a founder-led brand in Private Equity
• Exposure to international clients and talent
• Investment in your tools, skills, and development
• Hybrid working - Leeds city centre office (1 min from the station)

Why You’ll Win Here

• Freedom to experiment and scale what works
• We invest in our people and their development
• We only hire high-performers - no passengers.
• We work hard, stay humble, and back ourselves to be the best in our space.
• We don’t micromanage
• We’ve got big goals - we’re building the #1 executive search firm in Private Equity. You’ll be part of making it happen.
• You’ll be central to how the market sees us
• Ready to own content that drives real results?

Contact Ami Wilson at [e-mail]

Learn more: raw-selection.com/work-for-us