Brand and Content Writer

Peabody; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading UK housing association is seeking a Brand and Content Writer to lead their content strategy across digital platforms. This role focuses on creating clear, engaging content that resonates with residents while fostering a collaborative work environment. Ideal candidates will have strong writing skills and a passion for effective communication. Join a supportive team and contribute to meaningful work that impacts people's lives.

Benefits

30 days annual leave plus bank holidays

Flexible benefits package including healthcare

Ongoing training and development

Two additional paid volunteering days

Qualifications

• Strong writing skills with a passion for storytelling.
• Experience in developing digital content strategies.
• Ability to work collaboratively across teams.

Responsibilities

• Lead the website content strategy and refresh.
• Play a key role in designing inclusive content.
• Coach colleagues on effective communication.

Skills

Content creation

Strategic communication

Collaboration

Coaching

Job description

18-month fixed term contract

South East London hybrid working available

Overview

Are you skilled at shaping messages into clear, compelling communications? Do you love crafting content that connects, inspires and makes people feel seen and understood? If you re a creative thinker with a passion for storytelling and a gift for making the complex feel clear, we have the role for you.

We re looking for a Brand and Content Writer who can lead how we communicate across our websites and who can help others find their voice. Planning, developing and delivering a digital content strategy, you ll ensure we connect and build trust with our key audiences. You ll be part of a supportive, purpose-driven team that values curiosity, kindness and collaboration.

This is more than a writing role. It s a chance to lead and create content that truly makes a difference to people s lives. The role is fast-paced and strategic, as well as very hands-on. You ll need to see the bigger picture while delivering high-quality, meaningful content.

What you’ll be doing

• Leading our website content strategy with around 80% of your time initially focused on refreshing and modernising our website. This will involve designing clear, concise, engaging and inclusive content that puts our residents at the heart of the experience. You ll help tell our story clearly and transparently, so we can connect better with our residents and customers.
• Bringing our refreshed tone of voice to life, championing its rollout across the organisation.
• Collaborating across teams to ensure a joined-up, human-centred experience for residents, colleagues and stakeholders across our touchpoints.
• Coaching and supporting colleagues to write with clarity, confidence and care.
• Creating practical resources toolkits, templates and guides to help teams communicate well.

You’ll live our values

• Be kind you re thoughtful and empathetic in every interaction.
• Do the right thing you act with integrity and always put residents first.
• Love new ideas you re curious and always looking for ways to improve.
• Celebrate diversity you value different perspectives and help create belonging.
• Keep our promises you do what you say you will.
• Pull together you collaborate and seek diverse views, even in challenging situations.

Application requirements

Please attach a piece of your published work with your application and tell us about the brief behind it.

Key relationships

You ll report into the Head of Marketing and work closely with the Senior Digital Manager, Senior Marketing Manager and Senior Brand Manager.

Why join us?

When you join Peabody, you re joining a team guided by our values Be Kind, Do the Right Thing, Love New Ideas, Celebrate Diversity, Keep Our Promises, and Pull Together. We believe in creating a workplace where everyone feels supported, included, and empowered.

We offer

• 30 days annual leave plus bank holidays.
• Flexible benefits package including healthcare, dental, and lifestyle discounts.
• 4x life assurance.
• Ongoing training and development, including qualifications and apprenticeships.
• Two additional paid volunteering days each year.
• Up to 10% matched pension contribution.

Important information

• You must have the right to work in the UK we are unable to provide visa sponsorship.
• You must be able to work in the office at least two days per week.
• Interviews will be held in person on the 15 October at our Waterloo Office.

If this sounds like the kind of meaningful work, you d love to be part of, we d love to hear from you. Please apply now by submitting an anonymised CV and a short statement explaining why you re the perfect fit for this role.

Closing date: 30th September 2025.

PLEASE NOTE: As an employer, Peabody does not provide sponsorship as a licenced UK employer.