Brand and Communications Manager

Right at Home UK; Liverpool; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading care brand in the UK is seeking a Brand and Communications Manager to enhance its voice across the nation. The role requires strategic communication skills, media relations expertise, and experience in crisis communications. Ideal candidates will have a degree in communications or a related field, along with 3-5 years of relevant experience. This position offers a competitive salary and a hybrid working model.

Benefits

23 days annual leave

Salary sacrifice pension & EV scheme

Contribution to private healthcare

Free secure parking

Collaborative and creative team environment

Qualifications

• 3-5 years of experience in a senior communications or PR role, ideally within a regulated sector.
• Proven ability to craft compelling, multi-layered messaging that resonates with diverse audiences.
• Strong media network and experience managing high-profile press opportunities.

Responsibilities

• Lead the development and execution of a national communications strategy.
• Shape and protect the brand narrative across all channels.
• Drive proactive media relations and secure positive coverage.

Skills

Strategic communication

Crisis communications

Media relations

Brand management

Education

Degree in communications, journalism, or marketing

Job description

Brand and Communications Manager

£40,000 to £45,000 (negotiable, depending on experience)
Location: Hybrid / Office (minimum 3 days in office)

Are you a visionary storyteller and strategic communicator ready to elevate one of the UK’s most respected care brands? Right at Home UK, a leader in premium in-home care for adults, is seeking a Brand and Communications Manager to shape and amplify our voice across the nation.

This is more than a communications role — it’s a chance to lead a purpose-driven brand, influence public perception, and drive meaningful change in the care sector.

Why Join Right at Home UK?

• Competitive salary: £40,000 – £45,000 (DOE)
• 23 days annual leave (increasing with service) + bank holidays
• Salary sacrifice pension & EV scheme
• Contribution to private healthcare
• Free secure parking
• A collaborative, values-led culture with a supportive and creative team

Your Mission

As Brand and Communications Manager, you will:

• Lead the development and execution of a national communications strategy that aligns with our mission and values, ensuring consistency across all channels and audiences.
• Shape and protect the brand narrative, ensuring our tone of voice reflects our commitment to compassion, professionalism, and excellence.
• Act as the brand guardian, overseeing all internal and external communications, from press releases and social media to award submissions and executive speeches.
• Drive proactive media relations, securing positive coverage in national and regional outlets, and building strong relationships with journalists, influencers, and stakeholders.
• Lead crisis communications, acting as the primary contact for media responses and supporting the leadership team with timely, transparent messaging.
• Coach and support franchisees with local PR, communication processes, media training, and brand alignment, ensuring consistency across our UK network.
• Mentor and manage a high-performing creative and copy team, fostering innovation and accountability.
• Use data and insight to evaluate campaign performance, refine messaging, and inform strategic decisions.
• Champion internal communications, ensuring our people feel informed, inspired, and connected to our purpose.

What You’ll Bring

• A degree or professional qualification in communications, journalism, marketing, or a related field
• 3–5 years’ experience in a senior communications or PR role, ideally within a values-led or regulated sector
• Proven ability to craft compelling, multi-layered messaging that resonates with diverse audiences
• Strong media network and experience managing high-profile press opportunities
• Expertise in crisis communications, reputation management, and stakeholder engagement
• A confident, adaptable writer with a sharp eye for detail and a passion for storytelling
• A strategic thinker who thrives under pressure and leads with empathy and clarity
• Experience managing budgets, agencies, and cross-functional teams

Additional Info

• This role requires a minimum of three days per week in our office to support and collaborate with the team.
• Occasional travel across our UK franchise network is required for workshops, coaching, and events. Travel and accommodation will be fully expensed.

Interested?
Apply now or for more information, contact David O’Brien on 0151 305 0770.