Brand Analytics and Data Intelligence Manager

Volkswagen Group UK; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

An automotive company in Milton Keynes is seeking a Brand Analytics and Data Intelligence Manager on a full-time secondment covering maternity leave until March 2027. This role involves reporting insights on customer behavior and engagement, leading data analytics to drive sales, and managing third-party suppliers for brand tracking. The ideal candidate will have a digital analytics background and strong communication skills. A competitive salary and various benefits are offered.

Benefits

Competitive salary

Car schemes

Discretionary bonus

Enhanced pension contributions

Private healthcare

27 days holiday plus bank holidays

Life insurance

Health & wellbeing support

Flexible benefits

Qualifications

• Experience in digital analytics and enterprise level analytics solutions.
• Strong ability to communicate complex data to different audiences.
• Proven skills in stakeholder management and driving change.

Responsibilities

• Provide insights on customer behavior and brand engagement.
• Lead marketing data analytics to drive sales and engagement.
• Manage budgets and supplier relationships for brand tracking.

Skills

Digital analytics background

Experience with Power BI, Tableau, Adobe Analytics or Google Analytics

Analysing and interpreting Digital and Marketing metrics

Understanding of digital data collection techniques

Stakeholder management skills

Excellent communication and presentation skills

Self-motivated

Customer-centric mindset

Tools

Power BI

Tableau

Google Analytics

Job description

About The Role

Audi are recruiting for a Brand Analytics and Data Intelligence Manager on a full time, secondment basis covering a period of Maternity Leave until March 2027.

What you will be doing:

• Reporting into the Customer Experience Strategy Manager, you will provide a comprehensive view of customer behaviour and brand engagement to the business using data and reports to inform insights to drive sales and customer engagement throughout the lifecycle and improve marketing mix ad targets.
• Own the brands customers & vehicles for life activity plan and achievements of annual KPI's.
• Responsible for marketing data analytics to allow data driven insights and reporting, and proactively leading funnel & demand management. This role is critical in using insights to drive conversion and sales volume through interpreting customer behaviour and purchase propensity.
• Manage 3rd party suppliers and associated budget to deliver brand tracking, campaign measurement, segmentation and personas, and Audi customer panel to ensure the wider Marketing & Digital Teams have data to inform future campaigns and customer journeys.
• Champion data and educate the wider business on the power of Marketing data, the support, and opportunities the team can provide.

Skills & experience you can bring to the role:

• Digital analytics background with experience in using enterprise level analytics solutions such as Power BI, Tableau, Adobe Analytics or Google Analytics.
• Skilled in analysing and interpreting Digital and Marketing metrics and ROI.
• Understanding of digital data collection techniques and limitations.
• Proven internal and external stakeholder management skills with the ability to educate and drive change.
• Excellent communication and presentation skills, including ability to communicate complex data effectively to a variety of audiences via a variety of means (visual, verbal and written).
• Self-motivated with an ability to lead projects and adapt to fast changing situations.
• Customer‑centric mind set with strong commercial acumen.

What can we offer you?

Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

Audi

Audi has always had a culture of innovation and pushing the boundaries. A strong work ethic and a vision to move things on sees many of the team willing to work hard to always achieve the best. People who work at Audi are proud of the brand and passionate about its history and future direction. We live and breathe the brand, with the customer at the centre of everything we do. If you're looking for a fast‑paced environment with a culture of innovation and a can‑do attitude, you're looking in the right place.

About Us

Volkswagen Group

We're driven by difference. With six big brands under one roof - each with its own history, designs and innovations - we've created some of the world's most iconic vehicles, from luxury sports cars to family camper vans. Here, you'll discover opportunities, explore ideas and tackle challenges that you won't find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There's never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we're actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.