B2B Senior Marketing Executive - London/Hybrid

HealthHero; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading digital healthcare provider in the UK seeks a B2B Senior Marketing Executive to drive growth through innovative marketing campaigns. The ideal candidate will have 3-6 years of experience in B2B marketing, preferably within the healthcare sector, and strong proficiency in HubSpot. This role involves executing scalable campaigns, optimising content, and collaborating with various teams. Join us to make healthcare simpler and more accessible while thriving in a supportive and dynamic environment.

Benefits

25 days holiday plus bank holidays

Access to digital healthcare services

Life cover and cycle to work schemes

Pension scheme and salary exchange

Qualifications

• 3 - 6 years’ experience in B2B marketing, ideally in healthcare or regulated sectors.
• Strong experience using HubSpot to build campaigns and track performance.
• Experience creating marketing assets with attention to detail.

Responsibilities

• Support planning and execution of scalable B2B marketing campaigns.
• Execute campaigns to drive measurable commercial outcomes.
• Create and optimise workflows and marketing content.

Skills

B2B marketing experience

Experience with HubSpot

Analytical skills

Strong communication skills

Cross-functional teamwork

Content creation

Project management

Tools

HubSpot

Job description

B2B Senior Marketing Executive

Hybrid – 2 days per week (Tues & Thurs) in the London office. 37.5 hours per week.

About the job

We have an exciting opportunity for a B2B Senior Marketing Executive to join our team on a full‑time, permanent basis. Reporting to the Head of Marketing, this role is ideal for someone with experience delivering end‑to‑end B2B marketing campaigns, from ideation and planning through to delivery, optimisation, and reporting.

You’ll thrive in this role if you enjoy working cross‑functionally, are commercially minded, and are motivated by the challenge of scaling B2B marketing in a high‑growth environment. If you’re hands‑on, data‑driven, and keen to make an impact, we’d love to hear from you.

About the Role

As the B2B Senior Marketing Executive, you will play a key role in driving HealthHero’s B2B growth. You will help build and launch scalable campaigns, supporting the new business funnel, and ensuring clients and prospects are engaged through sharp, effective marketing.

Working closely with the Head of Marketing, Sales, Business Development and Account Management teams, you will ensure campaigns are aligned, consistent and commercially focused. This is a hands‑on role where you’ll be expected to create and optimise content, manage our HubSpot marketing automation, and deliver innovative campaigns that support both acquisition and retention.

Responsibilities

• Support the planning, building and execution of scalable B2B marketing campaigns that drive lead generation, pipeline growth and client engagement.
• Execute and optimise B2B campaigns to drive measurable commercial out-comes, including pipeline contribution, lead quality and account engagement.
• Create and optimise workflows, email campaigns, landing pages and reporting dashboards within HealthHero’s HubSpot marketing platform.
• Develop and update client-facing materials such as pitch decks, brochures, case studies and in‑life communications.
• Support go‑to‑market activity for new product and service launches by creating campaign assets and client‑facing materials.
• Work closely with Sales, Business Development and Account Management teams to ensure campaigns and content are aligned and commercially focused.
• Create and update website pages and digital content to support campaigns, ensuring on‑brand messaging and SEO optimisation.
• Assist in the coordination and delivery of webinars, client events and thought leadership activities to drive awareness and engagement.
• Monitor and report on campaign performance, providing insights and recommendations for optimisation.
• Work with external agencies and partners as required to support campaign delivery.

About You, Required Skills & Experience

• Around 3 - 6 years’ experience in B2B marketing, ideally in healthcare, insurance, fintech or other regulated sectors.
• Strong experience using HubSpot (or a similar marketing automation/CRM system) to build campaigns, workflows and to track and report on performance.
• Demonstrated experience supporting the development and delivery of multi‑channel campaigns that drive measurable commercial outcomes.
• Experience creating marketing assets and web content, with strong attention to detail and brand consistency.
• Analytical and data‑driven, with experience reporting on campaign performance and ROI.
• Experience working cross‑functionally with commercial and product teams.
• Able to contribute to strategic thinking while remaining highly hands‑on in day‑to‑day execution.
• Excellent written and verbal communication skills.
• Adaptable, proactive and comfortable managing multiple projects in a fast‑paced environment.

About HealthHero

HealthHero is a digital‑first, end‑to‑end healthcare provider. We connect smart digital tools with gold‑standard clinical expertise to enhance people’s whole health and optimise healthcare efficiency. Active in the UK, Ireland, France and Germany, HealthHero offers 5 million consultations annually and provides services to 30 million covered lives. Our mission is simplifying healthcare, improving lives.

We’re proud to be recognised as a Great Place to Work, which reflects our commitment to creating a supportive and engaging culture. We have also been featured as the fastest growing digital healthcare company of scale in the first Sunday Times 100 Tech list. This recognition shows our impact in the digital health sector and our dedication to innovation and excellence.

Why Us?

• A chance to shape content for one of Europe’s most ambitious digital health companies
• Work that matters – making healthcare simpler, more accessible and more human
• Supportive, down‑to‑earth team with a strong mission and values

What we offer

• 25 days holiday plus bank holidays and your birthday off
• Access to HealthHero’s digital healthcare services (GP, mental health and more)
• Life cover, cycle to work and electric car schemes
• Pension scheme and salary exchange

Salary: Competitive (DOE)
Office based: London

Working Model: Flexible hybrid/remote model, with some core collaboration hours

Apply

Please submit your application and cover letter by Friday 12th December 2025 (17:00)

Should you wish to discuss the role in greater detail please contact [e-mail]

Additional Information

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.

Equality, Inclusivity and Diversity

In line with our commitment to Equality, Inclusivity and Diversity, we welcome and encourage applications from all suitably qualified candidates from all backgrounds. We are committed to supporting and promoting equality and diversity and aim to establish an inclusive working environment. As such, we welcome diverse applications from candidates irrespective of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex, or sexual orientation.

We are a certified Disability Confident Employer and is committed to affording equal opportunities for candidates with disabilities or special needs. Should you require any reasonable adjustments to be made at any part of your application process, please let us know by contacting us at [e-mail]