Audience & Campaign Data Analyst

Digital Ad-network; City Of London; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading digital publisher in London is seeking a commercial data analyst to enhance digital ad campaigns. The ideal candidate will utilize 1st party data for audience targeting, support sales efforts, and continuously improve audience segmentations. Strong Excel and data visualization tool skills are essential. This position offers a competitive salary of up to £45k, a quarterly bonus, and additional benefits.

Benefits

Quarterly bonus

Numerous company benefits

Qualifications

• Experience working with audience segmentations for targeting ad campaigns effectively.

Responsibilities

• Make best use of 1st party data to support the commercial sales team.
• Advise on the best audiences for campaigns.
• Monitor and evolve audience segmentations.

Skills

Strong Excel skills

Data visualization tools (Tableau, Looker, Power BI)

Tools

Data Management Platform (DMP)

Job description

Job Description

Exciting career opportunity for a commercial data analyst to join a renowned UK publisher, being part of the team responsible for digital ad campaigns.

The role will be responsible for making best use of their 1st party data, supporting the commercial sales team, advising on the best audiences to select against a given campaign brief, working with their DMP, and continually monitoring and evolving their audience segmentations.

Candidates will need experience working with audience segmentations for targeting ad campaigns effectively.

Required skills include strong Excel skills and the ability to use data visualization tools such as Tableau, Looker, or Power BI. Experience with a DMP is beneficial.

Salary and Benefits: up to £45k plus 25% quarterly bonus and numerous other company benefits.