Associate Director, AI Enablement & Operations Lead

S&P Global Inc.; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global data platform seeks an AI Enablement & Operations Lead to spearhead the adoption of AI-powered marketing tools. This role involves optimizing AI tools, collaborating with marketing teams, and delivering training to enhance operational efficiency and lead generation. Candidates should have a solid background in marketing operations, experience with AI tools, and the ability to influence cross-functional teams. Competitive benefits included.

Benefits

Health & Wellness coverage

Generous time off

Access to continuous learning resources

Competitive pay and financial wellness programs

Family friendly benefits

Retail discounts and other perks

Qualifications

• 5-7+ years of experience in marketing operations with at least 2 years working with AI tools.
• Hands-on experience with AI-driven platforms like Drift and Conversica.
• Proven ability to deliver training programs and influence adoption.

Responsibilities

• Own day-to-day operations, performance monitoring, and optimization of AI tools.
• Collaborate with vendor teams to configure tools for effective lead generation.
• Develop and execute internal training programs to drive AI tool adoption.

Skills

Marketing operations

AI tools expertise

Collaboration

Training delivery

Data management

Problem-solving

Education

Bachelor's degree in marketing or related field

Advanced degree or AI certifications

Tools

Drift

Conversica

Salesforce

Marketo

Adobe Experience Cloud

Job description

About the Role

The Team: This role is part of the Demand Generation function within Enterprise Marketing, reporting into the Director responsible for In-bound lead management and account-based marketing (ABM). As marketing at S&P Global embraces AI across the funnel, the AI Enablement & Operations Lead will drive the successful implementation, adoption, and continuous improvement of AI-powered marketing tools and capabilities. This individual will work across all marketing teams to scale enablement and maximize the business impact of AI-driven lead generation, personalization, and productivity.

The Impact This role will accelerate marketing transformation by championing intelligent automation and responsible AI usage across the enterprise. The AI Enablement & Operations Lead will ensure that tools like Drift, Conversica, and any other new AI-powered martech tool—as well as S&P Global\'s in-house AI tool SparkAssist—are configured optimally, understood widely, and applied effectively to drive qualified pipeline, enhance customer experience, and improve operational efficiency. They will serve as both a technical enabler and a change agent—building trust in AI adoption while delivering tangible business outcomes.

Responsibilities

• AI Tool Deployment & Optimization: Own day-to-day operations, performance monitoring, and roadmap alignment for AI-powered tools including Drift, Conversica, and future AI applications.
• Collaborate with Martech and vendor teams to configure tools, build workflows, and optimize integrations with Salesforce, Marketo, and Adobe Experience Cloud.
• Lead the design and refinement of prompt frameworks for generative AI tools—including S&P Global\'s in-house SparkAssist—to ensure outputs are brand-aligned, operationally effective, and tailored for internal marketing use cases.
• Establish usage standards, best practices, and automation governance policies to ensure scalable, secure, and compliant deployment.
• Assist in developing and communicating the strategic vision for AI integration in marketing, aligning initiatives with the overall marketing strategy.
• Engage with cross-functional stakeholders and collaborate with cross-functional teams to ensure seamless integration of AI tools into the existing tech stack and address technical challenges.

Enablement, Training & Change Management

• Develop and execute internal training programs to drive adoption and responsible use of AI tools across the global marketing organization.
• Create toolkits, playbooks, and use-case documentation tailored to different user groups (e.g., SDRs, campaign managers, content teams).
• Train marketers and content creators in prompt engineering best practices to improve generative AI output quality and usability.
• Facilitate feedback loops between users, product teams, and analytics to refine use cases and identify new value creation opportunities.
• Implement and analyze feedback mechanisms from users to drive continuous improvement in AI tool usage and effectiveness.

Measurement, Testing & Innovation

• Design and execute robust experimentation frameworks (e.g., A/B tests, multivariate tests) specifically for AI-driven initiatives, analyzing results to derive actionable insights and optimize model performance.
• Lead the continuous monitoring and analysis of AI tool performance against defined success metrics, providing actionable recommendations for optimization and strategic pivots.)
• Innovation Leadership: Be at the forefront of integrating AI into global marketing practices and lead enterprise-wide adoption.
• Cross-Functional Impact: Collaborate with marketing, sales, enablement, and technology teams to design intelligent workflows and lead handling.
• Scalable Enablement: Build playbooks, training, and certification programs that upskill marketing teams on AI capabilities and responsible use.
• Measurable Influence: Shape the performance of marketing automation and conversational AI programs through continuous improvement and analytics.
• Enterprise Visibility: Champion AI value cases to leadership and guide decision-making on future-state AI integrations.

Qualifications

• Bachelor\'s degree in marketing, Business, Data Science, or a related field; advanced degree or AI-specific certifications preferred
• 5-7+ years of experience in marketing operations, marketing technology, or digital enablement roles, with at least 2 years working with AI tools
• Hands-on experience with AI-driven platforms like Drift, Conversica, 6sense, and/or LLM/NLP enhancement tools; ability to understand data flow and API concepts and how integrations work
• Familiarity with Martech stack integrations (e.g., Marketo, Salesforce, CDPs, Adobe Experience Cloud)
• Strong understanding of B2B marketing processes and lead flow across sales and marketing systems
• Strong understanding of data management practices, including data quality assurance, privacy, and compliance
• Proven ability to deliver training programs and influence adoption across cross-functional teams
• Cultural sensitivity and the ability to tailor AI strategies to diverse markets and customer segments, where applicable
• Proven ability to drive the development and communication of the marketing AI roadmap, translating business needs into AI use cases, and articulating strategic value
• Proactive problem solver who can troubleshoot operational issues with AI tools and identify new martech AI solutions
• Understanding the implications of AI ethics for customer experience, brand reputation, data privacy, and compliance

Additional Preferred Qualifications

• Experience leading AI implementation projects in a marketing or go-to-market environment
• Background in change management, enablement, or internal communications
• Knowledge of AI ethics, compliance frameworks, or responsible AI guidelines
• Experience designing and optimizing prompts for large language models or generative AI platforms (e.g., OpenAI, Google Gemini, Adobe Firefly), ideally including proprietary in-house models
• Familiarity with change management frameworks to effectively manage transitions and drive adoption

Note: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology—the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress. Our People: We\'re more than 35,000 strong worldwide—driving curiosity and a shared belief that Essential Intelligence can help build a more prosperous future. Our Values: Integrity, Discovery, Partnership. We focus on Powering Global Markets and collaborate to achieve shared goals.

We take care of you, so you can take care of business. Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access resources to grow your career and learn valuable new skills.
• Invest in Your Future: Competitive pay, retirement planning, continuing education, company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Benefits for partners and children, including best-in-class family perks.
• Beyond the Basics: Retail discounts, referral incentives, and other small perks.